Synadis Turns a Cynical Eye to Organic Produce
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Film from Altmann + Pacreau and Birth argues that some organic food producers are only in it for the money
The latest ad for French organic food producers union Synadis breaks the myth of organic produce, depicting an executive who only cares about his bottom line.
Created by the agency ALTMANN+PACREAU, the campaign counters cliches of the category, using director Hugues De La Brosse’s critical eye to make a film that cannot leave anyone indifferent.
Through a carefully planned monologue sequence, Hugues takes us behind the scenes on the commercial of an organic company’s ad, obviously not one represented by Synadis, and ends with the lines: “For some, organic is just a label. For us, it is an ethic.”
AGENCY: ALTMANN + PACREAU
CHIEF CREATIVE DIRECTOR: OLIVIER ALTMANN
COPYWRITER: DIMITRI LUCAS
ART DIRECTOR: ANTHONY LIETART
HEAD TV PROD: JESSICA PIERGIOVANNI
DIRECTOR: HUGUE DE LA BROSSE
PRODUCER: HUGO LEGRAND-NATHAN
LINE PRODUCER: CAROLINE HABCHI
DIRECTORS REP UK: AGENT ELSON
Categories: Associations, Corporate, Social and PSAsAgent Elson, 7 months ago