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Syn Reimagines 'House of the Rising Sun' for HLN's Haunting Frozen Moments Campaign

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Syn Tokyo recorded live strings in Japan to add textures and techniques that are both experimental and cinematic for a truly ghostly presence

Syn Reimagines 'House of the Rising Sun' for HLN's Haunting Frozen Moments Campaign

HLN showcases six of its original crime and mystery series in its 2021 addition to its annual 'Frozen Moments' campaign, including 'How It Really Happened: The Jenny Jones Murder'; 'Vengeance: Killer Millionaires'; 'Forensic Files II'; 'Lies, Crimes and Video'; 'Very Scary People' and 'Sex and Murder'. The spot - which HLN created in collaboration with Minted Content, Cut + Run, Jogger Studios and Syn Music - is accompanied by a haunting cover of 'House of the Rising Sun'.

This is the fourth instalment of HLN’s 'Frozen Moments' series that music agency Syn has worked on in collaboration with CNN and Minted Content; the first three used an eerie reimagining of the English folk song 'Scarborough Fair'. For the 2021 piece, Syn chose to reinterpret 'House of the Rising Sun', a public domain song from the early 1900s made famous by the Animals in 1964. Interpreting a public domain song provides an opportunity to layer new emotion onto something understood in another form - in this case, a melancholic tale made somber and spectral to echo the tenor of the HLN’s series.

One of the key ways that Syn reimagined 'House of the Rising Sun' was to have a woman perform the song. Syn recorded vocalist Alexina long distance from Scotland, while the Syn team in LA embarked on sonic sculpting to compliment the goosebump-inspiring vocals. The approach to the arrangement, designed and recorded by the Syn LA team, was as an atmospheric bed, very subtle and minimalistic, with droning, bowed sounds - using bass, piano, treated harpsichord and 12 string guitar. Syn Tokyo recorded live strings in Japan to add textures and techniques that are both experimental and cinematic for a truly ghostly presence. 

The visual vignettes, a montage of beautiful, lush and cinematic moments from various HLN original series, were interwoven together and edited to the song for an overarching narrative that is captivating and chilling. 


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Client

Client: CNN

Chief Marketing Officer: Allison Gollust

Senior Vice President: Rick Lewchuk

Vice President & Group Creative Director: Whit Friese

Creative Director: Ned Reid, Marnye Hall

Senior Director of Production: Matt Barnett

Senior Production Manager: Nichole Goralnik

Production Resource Manager: Denise Patierno

Post Production Manager: Greg Enfield

Associate Producer: Kristin Hollis

Agency

Agency: Minted Content

Director: Daniel Gifford

Executive Producer: Lance O’Connor, Edina Sallay

Producer: Sean Barney

Music

Music: Syn Music

'House of The Rising Sun' re-arranged and produced by: Syn

Music Director: Nick Wood

Lead Vocals: Alexina

Recording & Mix Engineer: Takashi Akaku

Vocal Coordinator: Benji Compston

Production Manager: Kaz Haga

Production Assistant: Mathieu Kranich

Editorial

Editorial Company: Cut + Run

Editor: Steve Gandolfi

Managing Director: Michelle Eskin

Executive Producer: Amburr Farls

Senior Producer: Jared Thomas

VFX

VFX + Finish: Jogger Studios

Creative Director: Andy Brown

Head of Production: Diana Cheng

Lead Flame Artist: Andy Brown

Flame Artist: Jan Cilliers, Michael Vaglienty

Flame Assist: Jorge Tanaka

Designer: Daniel Chang

Genres: Music & Sound Design

Categories: Media and Entertainment, TV and Radio

Syn, Mon, 18 Jan 2021 09:37:42 GMT