Symington’s Naked Slurps Loud and Proud in Biggest Ever Brand Campaign
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In collaboration with Creature, Jelly London and artist Justin Poulter, the campaign launches across social, outdoor and retailer press
Naked are bringing lip-smacking instant noodles out of the shadows and into the limelight, with a new brand campaign that compels consumers to 'Slurp Loud & Proud'. Working with creative agency Creature, the brand is launching their dazzling new look and feel with a bang in social, outdoor and retailer press. Each execution heroes a tasty illustration by artist Justin Poulter.
Across social channels, the campaign emboldens the nation to submit their loud and proud slurping escapades for the chance to get their face on the side of a Symington’s lorry. As part of the brand campaign, which runs until the end of October, Naked will delight taste buds across the country as they bring to market two new product ranges: 100% plant-based veg pots and stir-fry five minute noodles for two.
Stu Outhwaite-Noel, CCO of Creature, said: “Such a treat to be able to thrown some loud, proud, and tasty work out into the world right now. Properly thrilled to be taking instant noodles out of the pot, and into the spotlight, where they belong."
Christine Everett, head of brand at Symington’s, added: “Our ambition to give the Naked brand the tone of voice and visual identity it deserves was matched only by Creature’s excitement to bring it to life. We can’t wait to release this work into the world and build on it in the coming months.”
Client: Symington's Naked
Brand Manager: Jade Damarell
Head of Brand: Christine Everett
Social Media Manager: James Pilkington
Creative agency: Creature
Creature, Tue, 29 Sep 2020 16:22:34 GMT
Production studio: Jelly London
Illustrator: Justin Poulter
Head of Motion/Animator: George Coffey
Project Manager: Ross Frame
Illustration Agent: Sarah Morris
Artworker: Simon Morton at Three Floors Up
Creative team: Haley Koehn & Whitney Tam
Designer: Alissa Metsnik
Producer: Lewis O'Brien
Strategist: Catherine Owen
Account team: Jasmine Portman, Claire Nicolas and Ciara O'Brien