Pioneers of convenience food, Symington’s, have appointed Creature to challenge the instant noodle category with fast-growing brand Naked Noodle. Creature will help establish the notoriously tasty noodle brand’s distinctive tone of voice and launch a brand new multi-channel campaign in a drive to reach new customers.
Dan Cullen-Shute, CEO of Creature said: “There are few things more exciting than finding a brilliant brand team with a brilliant product, and a brilliant ambition to match: we’ve found all of that in Naked. We’re adding boiling water to a cracking suite of creative work as we speak, If you know what I mean.”
Christine Everett, head of snacking at Symington’s, added: “We loved Creature’s excitement and felt like they nailed the tone we were hoping for. We’re massively looking forward to kicking off the partnership with our biggest brand campaign yet.”