Spot supports release of upcoming film 'Solo: A Star Wars Story' whilst announcing the merger of Symantec's Norton and Lifelock consumer brands
Symantec, the world’s leading cyber security company has produced a new advertising campaign tied to the "Solo: A Star Wars Story" film that launches in the U.S. today.
The creative supports Symantec's announcement that its Norton and Lifelock consumer brands are now one and working together to protect consumers against the increasing threats invading their digital world.
Debuting before May the 4th, which is unofficially referred to as “Star Wars Day,” fans can look forward to seeing footage from “Solo: A Star Wars Story” movie in Symantec’s TV advertisement, which is running in national broadcast. Additionally, :30 and :60 second radio spots will begin airing the week of April 30th.
Both the TV and radio spots were created by Symantec.
This collaboration with Lucasfilm is a culturally relevant way for Symantec to call attention to the changes the global cyber security company is making to provide better security and identity theft protection for consumers.Symantec drew a connection to Han Solo and Chewbacca, two powerhouses battling threats in the Star Wars universe, and likened them to the Norton and Lifelock products coming together as one to fight threats in the digital universe.
“Solo: A Star Wars Story,” which will premiere in the U.S. on May 25, 2018, will give fans a look at the beginning of Han Solo and Chewbacca’s relationship, a perfect illustration of how the combination of two forcible entities can provide a powerful level of defense.