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Sydney Water Launches Digital Tool to Help Greater Sydney Love Water, Not Waste It

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With the campaign by Host/Havas, Greater Sydney is encouraged to use less water as the brand discovers residents are spending an average of nine minutes in the shower every day – more than double the recommended limit

Sydney Water Launches Digital Tool to Help Greater Sydney Love Water, Not Waste It

In the wake of Greater Sydney’s worst drought on record, Sydney Water has launched the Water Wise Coach, a digital tool created to help Sydneysiders become more water efficient at home.

The Water Wise Coach has been designed and developed by the digital, innovation and experience design teams at Host/Havas to help people understand their water usage habits and implement water wise practices into their daily routine. Accessed via Sydney Water’s Facebook chat and Messenger plugin on the website, the tool asks users to complete a short four-minute survey in exchange for a personalised Water Wise Plan.

The launch of the new digital tool follows Sydney Water research that shows spending more time at home has brought about big changes to daily water usage. Greater Sydney residents are spending an average of nine minutes in the shower every day – more than double the recommended limit of four minutes, using enough water to fill 155 Olympic sized swimming pools each day.

The Water Wise Coach will be supported by an integrated digital, social, influencer and PR campaign from Havas Village agencies Host Havas, Havas Media, Co-maker and One Green Bean, driving people to interact with the new tool and gain tips on being more water efficient at home.

Bohdi Lewis, head of innovation at Host Havas said: "The Water Wise Coach is the latest innovative step we’ve taken with Sydney Water to give Sydneysiders a simple way of understanding how their water habits in and around the home can translate to reduced water use. We understand everyone has a unique relationship to water, so we’ve created personalised plans to help make the biggest changes in water behaviour tailored specifically to an individual’s usage. If Sydneysiders use the Water Wise Coach today, we can help protect our most important natural resource for the future.”

Katya Koch, brand, external communications and engagement manager, Sydney Water said: “As we’re only beginning to recover from the worst drought in our history, it’s important we keep making water efficient habits part of our everyday lives. We know it’s hard to measure the amount of water our showers, taps and toilets use, so we have developed the Water Wise Coach to provide people with a tailored water wise plan to help them understand and improve, their household water consumption.”

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Client

Client: Sydney Water

General Manager customer, strategy and engagement: Maryanne Graham

Head of Communications and public affairs: Raema Melverton

Brand and External Communications Manager: Katya Koch

Senior Campaign Advisor: Amanda Walker

Senior Advisor, Media and Government Relations: Jackson Vernon

Digital and Social Media Advisor: Jess Turner

Creative Agency

Creative Agency: Host/Havas

Creative Director: Matt Ennis

Copywriter: Adam Smith

Chief Strategy Officer: Olly Taylor

Senior Planner: Alyce Cowan

Head of Account Management: Jo Thomasson

Account Director: Adam Blaynee

Senior Account Manager: Gillian Last

Senior Digital Project Manager: Kathy Ngo

Head of Design: Nic Adamovich

Digital Designer: Natalie Shue

Head of Innovation: Bohdi Lewis

Head of Experience Design: Adam Shutler

Experience Designers: Bryn Newman, Mark Walters and Angelica Scott

Chief Digital Officer: Gordon Dougal

Back end Developer: Hoda Gerami

Media Agency

Media Agency: Havas Media

Account Director: Catherine Edghill

Senior Account Manager: Drew Groves

Senior Investment Executive: Fraser Johnston

Digital Account Executive: Andrew Huynh

PR Agency

PR Agency: one green bean

Social Agency

Social Agency: one green bean

Influencer Agency

Influencer agency: Co-maker

Categories: Utilities, Water boards

Host/Havas, Mon, 18 May 2020 09:17:58 GMT