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SXSW Proves Consumers Are in the Driver’s Seat



VMLY&R Commerce releases its latest takeaways in new guide

SXSW Proves Consumers Are in the Driver’s Seat

VMLY&R Commerce North America has developed a guide from the recent South by Southwest 'virtual' festival that looks at this ‘culture meets innovation’ event as a powerful indicator of where life intersects with Commerce. The event confirmed four distinct trends the team has been tracking:

- The shifting role of brands as partners – not drivers - on the path to purchase

- The normalization of shoppable media as a canvas for loyalty and conversion

- The new expectations around living a brand’s purpose

- The increased focus on sustainability as a force for good

Access the guide by clicking here.

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VMLY&R COMMERCE US, Thu, 01 Apr 2021 09:40:00 GMT