SXSW Proves Consumers Are in the Driver’s Seat
VMLY&R Commerce North America has developed a guide from the recent South by Southwest 'virtual' festival that looks at this ‘culture meets innovation’ event as a powerful indicator of where life intersects with Commerce. The event confirmed four distinct trends the team has been tracking:
- The shifting role of brands as partners – not drivers - on the path to purchase
- The normalization of shoppable media as a canvas for loyalty and conversion
- The new expectations around living a brand’s purpose
- The increased focus on sustainability as a force for good
