That's all well and good, but a few of us were left wondering if this
benefited us at all. The "a-ha" moment was when she started talking
about the imminent ripple effect trends have on products, people,
experience and marketing. For example, data says more women will shift
to wearing high heels. Obviously, this will affect the manufacturers of
shoes, but what materials will be demanded? Will the length of pants
change? Will there be a higher demand for podiatrists?
quickly you begin to see how these global trends, and the ripples they
create, bring about opportunity for marketers, if used correctly. So, I
know what you're thinking: what's hot for 2019?
expect to see the emergence of mirrors that double as health assistants,
matte black homewares, mint green fashion, vegan-friendly materials,
vegetarian meat and hiking is the new Yoga.
Who would've thought?
----VR in the Sports Industry
know right... SXSW. VR, AR, Drones, Bots, A.I. - all the buzzwords and
tech hype! But it just so happens that the most interesting session
today was about exactly that: VR in the Sports Industry. However, it was
Rather than just giving up a spiel about
how shit-hot VR is (when we all know the adoption-rates are low,
there's scaling issues and the headsets haven't quite met expectations
yet), Derek Belch, the founder of STRIVR chatted about how they use VR
to train NFL Quarterbacks. By simulating plays in VR, quarterbacks can
read defensive lines and identify play opportunities and threats--like
blitzes--off the field.
Vocational training is a growing subset
of the VR industry, with brands like Walmart using it to induct
employees into the store environment without disrupting the day-to-day.
Sports may be one of the spaces we see true adoption of the technology. Maybe then it'll filter into general society.
----The Shadow Side of Human Centered Design
practice of human-centered design is something that, when done
perfectly, we shouldn't feel at all. That's all well and nice, but
humans are flawed and things are shit sometimes.
Melis Senova challenged the weary-eyed early-morning audience to better
their design practice, by thinking darker. Her talk was about the other
side of design. The side where governments don't govern that well, or
relief aid isn't distributed that well, or life isn't peachy 24/7.
it's only when you understand and embrace all the potential evils--from
the failures to the ways your design could be misappropriated--that
you'll be able to design a true solution.
culminated in a very poignant statement: if we keep designing through
rose-tinted glasses, we're only designing for half of the human
It may be bleak, but she's got a point.
----Why Ethereum Will Change the World
interview-style chat with Joseph Lubin was a hot-topic session. Mainly
because he helped create blockchain. And, from that, Ethereum.
rather than adding to the long list of "future of cryptocurrency blah
blah blah" presentations, Lubin opted to showcase the good and described
his ambition for these world-shifting ideas: the next phase of the
The packed room listened to Lubin describe a world of
shared collaborative infrastructure. A world where online communities
are formed around shared interests - like curing a disease. A
decentralized, global network where no-one profits more than others.
this next phase, makers share their wares with fans directly. Plus,
anyone with unused hard drive space could rent it out. For payment
they'd get tokens redeemable for online services. Like a trade-economy
carnival game, where the prizes are anything from Amazon vouchers to the
----Daily SXSW 2018 highlights are brought
to you by, Sabrina Riedel, Emma Tait, Brendan (Bob) Forster, Fraser
(Franklin) Nelson, and Ben Kidney, pictured above.