Located in the heart of Austin, Texas, GSD&M is no stranger to the SXSW experience. This year, 60 employees attend the festival and documented the experience through the drinks they enjoyed.
Beer & Bands
Location: Visa’s Everywhere Lounge
Drink Rating: 8—Because it’s a craft beer and it’s from Austin.
Enjoying a beer while listening to Jamestown Revival. Not a bad way to begin SX.
Location: Second Street
Drink Rating: 10—Because it was necessary to survive the day.
Taking a minute downtown to refuel and start Saturday off right. Definitely necessary after a crazy first night of SXSW. JuiceLand is one of Austin’s worst-kept secrets and for good reason.
Location: Mophie Lounge
Drink Rating: 10—Because of the dogs, obviously.
What’s better than free beer? A dozen St. Bernards you can pet while drinking free beer! Thanks to this Mophie activation for the free cuddles.
'Bramble' Craft Cocktail
Location: Kitchen Aid Happy Hour, The Driskill
Drink Rating: 9—Points for creativity and elegance in the midst of madness.
Not sure what was better, the craft cocktail or the people watching from the Driskill balcony.
Beer & Talking Lampposts
Location: Brush Square Park
Rating: 4—The lamp post idea was cooler than the beer.
Stopped by the registrant’s lounge and Hello Lamp Post kickoff party at Brush Square Park to enjoy a beer, then talked to some lampposts (there’s a first time for everything).
Ghost Pepper Margarita
Rating: 8—Because now we have proof that everything’s bigger in Texas and everything’s spicier in Austin.
Nothing like a little ghost pepper to wake you up from that SX afternoon slump. Frank, located in the heart of downtown Austin, serves up great artisan hot dogs AND drinks.
Rating: 9—For the awesome glass and the relaxation factor.
Taking a break from the madness at Isla and enjoying the laid-back Cuban vibe.
Location: 1886 Café and Bakery
Nothing like a nice glass of cold water after a long, long day. And a cupcake as a sweet reward for surviving SX.
Photo Credits: Leigh Browne, Rye Clifton, Katie Fishman, Amy Hall, Elizabeth Thompson