Wunderman Thompson MEA
Thu, 09 Jan 2020 13:06:41 GMT
SWVL cuts through the mayhem of a bustling city centre in a new campaign from JWT Cairo.
If you’ve ever walked down Egypt’s crowded streets, you’ll find nothing logical about the traffic or congestion. Understanding how Egypt’s streets operate and the pain points for Egyptian commuters, SWVL utilised technology to deliver a smart transportation solution that is not only human but, logical.
You can watch the ad, entitled 'Everyday Absurdity', below:
The film, directed by BIGFOOT FILMS' Mohamed El Zayat, looks to inspire busy Egyptians to see the sense in changing their daily habit and the logic behind using the tech based alternative instead. The message gains cut through with local consumers due to its credible and highly amusing illustration of daily commuting issues in the country.
Creative Agency: JWT Cairo
Executive Creative Director: Mohamed Fouad
Creative Director: Sherif Mounir
Senior Copy writer: Tamer Tawfik
Copywriter: Youssef Shaalan
Deputy MD: Hassan El Sada
Account Director: Menna Hagrass
Account Manager: Natalie Michel
Account Executive: Laila El Assy
Planning Director: Sally Ezzat
Planner: Mayan Sabry
Head of Production: Diana Gebaly
Producer: Basma Abaza
Post Producer: Hadeer El Sheikh
Production House: BIGFOOT FILMS
BIGFOOT FILMS: Ahmed Azmi, Sherif Ghaith, Ahmed El-Shorafa, Amr Tarek
Director: Mohamed El Zayat
Director Creative producer: Carine Howayek
Assistant Director: Wael Mandour
Post-Production House: Lizard
Post producer: Omnia M.
Editor: Ahmed Elsherbini
Sound: Hosny Ali
Music: Sary Hany
Categories: Automotive, Trucks and VansWunderman Thompson MEA, Thu, 09 Jan 2020 13:06:41 GMT