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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Sword Play's the New Foreplay in JWT NY's Sexy Wilkinson Sword Film

27/03/2015
Advertising Agency
New York, USA
1.6k
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Lieven Van Baelen directs what is probably the sexiest sword fight of the 21st century

A new cinematic short film is set to get pulses racing with the release of ‘Sword Play Meets Foreplay’ – a cheeky video of a sword fight between a man and women that follows their moves as they slice their way through a stunning backdrop.  

Launched by Wilkinson Sword, the video plays on the brand’s heritage of sword making that stems back over 200 years and the precision of the razor blades it makes today. 

Showcasing a playful sword fight, the couple lunge and attack with their swords to ultimately free each other’s skin as pieces of their clothing slowly get sliced away to reveal their bodies. 


Filmed in a historic hotel in the heart of Brussels, the set features a giant chandelier and winding staircase as the couple are seen playfully running after each other in an intricate duel. The video aims to highlight the craftsmanship in sword and blade production, which has been part of Wilkinson Sword’s history since 1772 when they began manufacturing swords for the British Army.    

Lucy Oxley, Regional Product Manager of Energizer Wilkinson Sword said: “Precision and craftsmanship has been part of Wilkinson Sword’s DNA since its inception. This video has been created to showcase our innovative and fresh approach to grooming in a memorable and creative way to inspire both women and men to ‘free their skin’ using our razors.’’ 


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