Peach
dlmdd
Electriclime gif
I Like Music
mo-sys
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Swisse Encourages Australians to ‘Reach for Your Reason’ in Campaign from Clemenger BBDO

Creative 58 Add to collection

New platform is anchored in the insight that nothing drives us like our deep-seated motivation

Swisse Encourages Australians to ‘Reach for Your Reason’ in Campaign from Clemenger BBDO

Swisse has launched a new brand platform, Reach For Your Reason, encouraging Australians to discover their motivation for creating and maintaining a holistic wellness routine. 

The new platform is anchored in the insight that nothing drives us like our deep-seated motivation; that is what keeps us going through all of life’s challenges. 

In a sector that often touts quick fixes, magic pills and silver bullets, the platform is a category-defining statement that products alone are not enough. While Swisse’s premium formulas and products can help people perform, people need purpose first and foremost, before they pick up a product. Whether we are physically or emotionally exhausted, digging deep inside ourselves and finding our reason gives us the power to push forward. 

“Swisse provides a foundation for achieving sustained health and happiness but to live a full life Australians must first understand what they’re living for. Once they’ve found that reason, together the possibilities are endless,” said Kerrie Wade, marketing director ANZ H&H Group. 

“This campaign is just the first moment in a series to encourage Australians to approach their health and happiness with a greater sense of personal meaning and instil a sense of possibility about what they can achieve.” 

ClemengerBBDO Melbourne was appointed as Swisse’s creative agency of record in July 2021.

“We’re asking you to do one thing before you take Swisse, ask yourself why. Because Swisse is only part of the solution, it takes motivation and understanding to truly be successful on your health journey,”  said Rich Williams, Executive Creative Director ClemengerBBDO Melbourne. 

Reach For Your Reason launched this week with an integrated multivitamins campaign through TV, OOH, path to purchase, online and digital extensions, and is the first in a series of content that will highlight the brand’s extensive portfolio. 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client Swisse

Marketing Director ANZ: Kerrie Wade

Associate Marketing Director: Ana Laskova

Senior Brand Manager: Natasha McGill

Senior Manager Public Relations & Communications: Stephanie Taylor

Creative agency: Clemenger BBDO Melbourne

Media: PHD Media

Production company: Flare

Director: Marty Moynihan

COP: James Brown

Photographer: Sean Izzard

Producer: Alex Gillespie / Helen Morahan

Sound house: Sonar

Music: Level Two Music

Categories: Beauty & Health, Supplements

Clemenger BBDO Melbourne, Tue, 08 Feb 2022 08:52:00 GMT