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Swiss Running Brand On Shows 'The Power of Pause' in Stunning Film

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Jess Kohl from PRETTYBIRD visually captures the ‘pause’ element of athletes’ processes

Swiss Running Brand On Shows 'The Power of Pause' in Stunning Film

PRETTYBIRD filmmaker Jess Kohl has directed an anthem film for Swiss running apparel brand On. Featuring three athletes; Chloe Abbott in Kentucky; Stephen Adjaidoo in London; and Josh Amberger in Brisbane, the film spans three countries and was shot in person in London and remotely in Australia and the USA. Director Jess Kohl and production company PRETTYBIRD worked closely with On team on the casting and creative conception of the campaign.

The On apparel anthem film focusses on the power of pause, with the mindset that even when we take a break we’re recovering, refuelling, rebuilding.  "We slow down so we can react faster. When we commit to rest, we commit to performance," says the voiceover of US athlete Chloe Abbott. 

The creative concept of the campaign was to visually communicate the ‘pause’ element of the athletes’ process. So often sports campaigns focus on pushing oneself to the limits, so the directorial impulse behind this campaign aims to turn this narrative on its head, and instead focus on the moments in between the workouts. Director Jess Kohl explains: “We wanted the campaigns direction to reflect this - from the pace of the edit, to the cameras movement, to the sparse soundtrack.”

The power of pause: On’s Essentials help fuel up on new energy: Training plans, strength exercises and warm-up competitions are firmly ‘in’ right now. And all eyes are on this autumn’s coming running events. But what about the breaks: the days off, and the times before and after training? Swiss running brand On wants you to focus on these and hit “PAUSE”.

Jess Kohl commented: “We shot Chloe and Josh remotely, putting together talented teams across the different locations that allowed us to achieve our vision. DP’s Andrew Commis in Australia, Allison Anderson in Kentucky, and Joel Honeywell in the UK bought their unique skills to the campaign, and by sharing consistent references and keeping continuity in conversations about the visual language of the campaign, we were able to create a unified and elevated approach.”

Performance always takes centre stage within On’s apparel line. Lightness, comfort and distraction-free are key attributes of each single item. With its high- quality manufacture and its minimalist design, On’s apparel range apparel range is a trusted companion for running, day-to-day activities and home “officing” too.

On’s Essentials have become a reference for conscious and sustainable consumption – before, during and after sporting endeavors. Training, after all, never really stops: because while the body is at rest, its cells and muscles are still working hard. In fact, it’s in the recovery that the human body makes genuine wonders happen.

It can only do so, though, if its person feels completely at ease. On wanted to ensure that and has designed a new series of favorite apparel item, giving each of them its own special something.

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CREDITS

Director: Jess Kohl

Production Company: PRETTYBIRD UK

Executive Producer: Juliette Larthe

Producer: Benji Landman

Creative Lead: David Kauder

Art Director: Davy Renaud

Studio Producer: Anna White

Editor: Gaia Borretti

Edit House: The Assembly Rooms

Edit Producer: Josh Gochez

Edit Assistant: Andre Rodrigues

Colourist: Tim Smith

Post House: Cheat

Post Producer: Nicki Coombes

London Crew

Production Manager: Yazzmin Anderson-Moore

Production Assistant / Covid Supervisor: Stephen Carruthers

Production Assistant: Enrique Da Silva

1st Assistant Director: Clara Paris

2nd Assistant Director: Ato Yankey

Director of Photography: Joel Honeywell

Runner: Josh Haselden

1st AC: Hopi Dematio

2nd AC: Kairo Jones

Steadicam Op: Junior Agyeman

Gaffer: Chris Dowling

Electrician: Lex Tully

Sound Recordist: John Thorpe

Wardrobe: Emmanouela Megkistou

Wardrobe Van Driver: Dayo Olufemi

Art Department: Kat Docherty

Photographer: Nina Manandhar

Photographer Assistant: Arthur Comely

DIT: Chris Nunn

Video Playback: Ben McConnel

Medic: Chris Arnall

Camera Van Driver: Paris Tume

Minibus Driver: Mark Righelato

Minibus Driver: Lee Righelato

Camera supplied by: Panavision

Lighting Supplied by Chris Dowling

Radios: Lift & Shoot

Kentucky Crew

Service Production Company: Frame 144

Executive Producer: Scott Irick

Executive Producer: Kristina Dahl

Director of Photography: Allison Anderson

Stills Photographer: Ben Rayner

1st AC: Kim Meffert

2nd AC: Mike Reyes

VTR: Marc Wellington

Gaffer: Mike Dickman

Best Boy Electric: JR McCleney

Key Grip: Daniel Williamson

Best Boy Grip: Jamie Pate

Art Director: James Wise

Sound Mixer: Brad Cassetto

Stylist and Makeup: Lesa Miller

Stylist Assistant: Sophia Hytken

PA: Craig Mullins

PA: Aaron Wiggen

Camera: SKM Ventures

Grip and Electric: Louisville Lighting & Grip

VTR: CMG

WALKIES: KY Bluegrass Prod

Brisbane Crew

Production Company: Scoundrel

Executive Producer: Adrian Shapiro

Producer: Holly Winter

Production Manager: Sarah MacKinnon

1st AD: Nick Embery

Director’s Assistant: Susan Jackson

Runner: James Bacskay

DOP: Andrew Commis

1st AC: Bretty Tracey

2nd AC: Mark Desiatov

VTR Operator: Eric Downer

Sound Recordist: Paul Jones

Gaffer: Dan Michaud

Best Boy: Richard Boniface

Grip: Logan Collier

Ronin Tech: Mick Smith

Buyer / Dresser: Bea Berry

Wardrobe Asst: Sophie Borra

Location Manager: Dugald McMaster

Safety Supervisor: John Walton

Stills Photographer: Chris Gurney

Genres: Documentary

Categories: Clothing and Fashion, Sportswear

PRETTYBIRD UK, Thu, 19 Aug 2021 12:09:00 GMT