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Swiss Magazine Ads Say Fast Journalism is Like Fast Food for Your Brain

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Campaign by Cavalcade rails against fast, cheap reporting in favour of journalism that nourishes your mind

Swiss Magazine Ads Say Fast Journalism is Like Fast Food for Your Brain

Sept.info is a slow journalism magazine. The journalists there take their time to report well and craft their stories. They do so in a world where most of the media do the opposite; where being fast and cheap is the key to success.

Swiss agency Cavalcade's campaign for the magazine aimed to make everyone realise how daily news is made: like in a fast food. And like fast food, it doesn’t feed the brain properly, it just fills it. Isn’t it time for a change?

The campaign needed to help to spread the word about Sept.info magazine, explain what they stand for (slow journalism) and paying to get properly written and reported news is important.

Slow journalism isn’t a concept most people are aware of, but the concept of fast food and slow food (the movement promoting a return to real and proper food) is well understood in Europe. So Cavalcade decided to compare today’s news to fast food. In other terms: "Fast news does to your brain, what fast food does to your body. It fills but doesn’t nourish and creates 'infobesity'.

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Post Production / VFX

Post Production Company: Studio Radoxist

Client

Advertiser: Sept.Info

Client Lead: Patrick Vallélian

Production Company

Executive Producer: Radoslav Zilinsky

Production Company: Radoxist Studio

Creative Agency

Art Director: Julien de Preux

Copywriter: David von Ritter

Creative Agency: cavalcade

Creative Director: Julien de Preux / David von Ritter

Genres: Comedy, Storytelling

Categories: Media and Entertainment, Magazines

cavalcade, Thu, 28 Mar 2019 10:29:36 GMT