Wed, 25 Jul 2018 10:39:01 GMT
Sanitarium via DDB New Zealand has launched a new brand campaign and TVC for Weet-Bix, Simple is Good. The TVC marks a new direction for Weet-Bix while staying true to Weet-Bix's philosophy of simple, wholesome nutrition.
DDB chief creative officer, Damon Stapleton, says the new brand territory for Weet-Bix is refreshingly simple.
Says Stapleton:"Simple is Good touches on a shared memory for many Kiwis, fresh air, sunshine, friends. The energy and the feeling in the spot sums up the insight at the heart of the campaign, theest things in life are simple.
Jane Grayson, senior brand manager at Sanitarium, is looking forward to the on-going launch of the new brand platform.
Says Dylan Pharazyn, director, Sweetshop: "I love that a child's fun is at the heart of the idea - the simple stuff of kid's being kids and roaming about and exploring the world. It's the truth of that kind of free play that I wanted to capture."
The Simple is Good TVC rolled out with one 30" and three 15" versions.
Executive Producer: Ben Dailey
Director: Dylan Pharazyn
DOP: Marty Williams & Andrew Stroud
Managing Director: Fiona King
Editor: James Ashbolt
Offline Editor: Stu Bedford
Colourist: Dave Gibson
Production Company: Sweetshop
Composer: Maxwell Scott
Sound Engineer: James Dean
Chief Creative Officer: Damon Stapleton
Group Account Directors: Sarah McGregor
Agency Producer: Judy Thompson
Agency Producers: Amanda Kabel
Senior Assistant Producer: DDB New Zealand
Genres: Visual VFX, People, Scenic
Categories: Food, BreakfastSweetshop London, Wed, 25 Jul 2018 10:39:01 GMT