Sweet Brand's Wonderfully Weird Ad Shows Everything's 'Bebetter' with Bebeto

Treacle Seven has launched a new global campaign for sweets brand Bebeto.

The team was tasked with hitting a newly defined target market in a world where boosting confectionary sales is made difficult by ever-more strict compliance rules. The answer? Making it a little weird, undeniably wonderful and both aurally and visually memorable. 

Stuart Johnston, Kervan Gida's UK managing director says: "We're delighted with the launch of our first ever UK TV ad. From our first meeting, the team helped to bring our brand vision to life; they presented a range of excellent ideas with a stand-out winning pitch.

"During the shoot the cast and production crew were exceptional, we could not be happier with the results. This campaign is part of a major growth strategy for our Bebeto brand, we've no doubt that this commercial will help to elevate our brand position."