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Sweet Aunt Bessie’s Ad Is Inspired by Creative Director's Nan

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The flagship TV ad made with SixtyFour Music, Grey London and Stink Films was inspired by June, who was certified blind at 16 and yet cared for her entire family

Sweet Aunt Bessie’s Ad Is Inspired by Creative Director's Nan

A powerful and emotive new brand platform for Aunt Bessie’s Yorkshire Puddings is being launched by Grey London to reposition the brand and emphasise its position as leader in the roast category. The Sunday roast remains one of the most important meals in our week – it is when the family all comes together, and the perfect Yorkshire pudding is its crowning glory.

The brief for the campaign was simple: get more Aunt Bessie’s food onto the dinner plates of the nation, driving growth across the entire roast dinner category. And as the leader in the category, Aunt Bessie’s is confident that Grey London’s new creative platform and work will help to further grow its share of the market.

The flagship TV ad, directed by Tom Green, is inspired by a true story – that of June, the much-loved nan of creative director Chris Clarke. June was certified blind at 16 and yet cared for her entire family, always providing a stand-out Sunday roast without missing a beat. The film, which launches nationally today, shows multiple generations enjoying time together, playing games, talking, laughing, and squabbling before they sit down together for a family meal cooked by a proud, blind nan – just as Chris’s grandmother would do.

Both agency and client were passionate about delivering a truly authentic film and retaining the integrity of what was so special about Chris’s nan.  For this reason, Julie Bennett, a genuinely blind grandma, with no prior acting experience, was cast in the lead role. Julie spent just half a day on set familiarising herself with it before the shoot itself.

Chris Clarke, creative director, Grey said: “We all know someone who cares, no matter what. For me, it was my Nanna June. A legend in every sense of the word. This platform celebrates her, and all those other wonderful people who simply can’t help but care. Those people who bring the family together every Sunday, with roast beef and Aunt Bessie’s Yorkshires.

Sarah Koppens, marketing director at Birds Eye UK, added: “We had a sense of how special this story was from the moment Chris and Matt presented it in mid-February. Given everything that has happened since that time, the sentiment captured within the ad couldn’t be more relevant. Caring for others is a fundamental way in which we connect and demonstrate our love – but that’s not to say it’s always easy to do. We were thrilled that Tom (Green) wanted to work with us, celebrating the human truth in the story and doing such a beautiful of shining a light on it.”

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Client: Aunt Bessie’s (Nomad Foods)

Marketing Director: UK Sarah Koppens

Head of Brand: Sam Dolan

Creative Agency

Agency: Grey London

Creative Chairman: Javier Campopiano

Chief Creative Officer: Laura Jordan Bambach

Creative Directors: Matt Moreland and Chris Clarke

Copywriters: Chris Clarke, Matt Moreland, Jesse Little

Art Director: Chris Clarke

Strategic Planners: Bhavin Pabari, Daniel Sherrard, Gilliam Caldwell-Dunn

Business Lead: Agi Varanyi

Business Director: Charlotte Coughlan

Account Director: Natasha Thomas

Account Manager: Harriet Giles

Agency Production: Hogarth Worldwide

Agency Producer: Eira Ellis and Greg Smyth


Production Company: Stink Films

Production Company Producer: Molly Pope

Director: Tom Green

D.O.P: James Laxton

Production Design: Catrin Meredydd

Offline Producer: Noreen Khan

Editor: James Forbes-Robertson

Colourist: Ben Rogers

Post Producer: Claire Lifford

VFX Artist: Owen Maiden

Composer: Samuel Karl Bohn

Music Supervisor: Jeremy Newton

Artist Management: Hummingbird Music

Lead Sound Engineer: Zak Kurtha

Sound Engineer: Zak Kurtha

Post Sound Producer: Claire Lifford

Genres: Music & Sound Design

Categories: Food, Frozen Food

Grey, Mon, 12 Oct 2020 15:22:02 GMT