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Swedish Telco Helps Kanye ‘Make Passcodes Great Again’

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Acne and Telenor respond to Ye’s lack of digital security with a website that can create a safe passcode for you

Swedish Telco Helps Kanye ‘Make Passcodes Great Again’

Kanye West has been all around the media in recent months. As his latest achievement, the superstar rapper accidentally showed his phone passcode to the journalists’ cameras during a meeting with president Donald Trump. The passcode, 000000, spread like wildfire over internet just because of its low-level security.

To highlight the importance of mobile security, the Swedish telco Telenor launched generator that randomises phone passcodes that are safer than Kanye’s. Find the generator, created by international creative agency Acne, at

Linda Wetterborg, head of marketing at Telenor Sweden, said: “As a mobile service and internet provider, we want to highlight the importance of internet security and how easy it is to make your digital life more secure. Choosing a great passcode is one way of doing it, but it’s rather easy to forget. And maybe we can help Kanye while we’re at it.” 

Generate your own passcode at and learn more how Telenor is working with mobile security at

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Advertiser: Telenor Sverige

Creative Agency

Account Director: Natalie N’Doye

Account Management: Pia Hansson Näslund

Art Director: Natalie Kocsis

Copywriter: Rasmus Tsardakas Renhuldt

Creative Agency: Acne

Developer: Svante Hellberg

Executive Creative Director: Erik Bergqvist

Executive Producer: Niclas Bergström

Planner: Caroline Tell

PR: Chelsea McGovern

Senior Art Director: Isaac Bonnier

Senior Strategist: Matthew Hearle

Categories: Utilities, Internet, Fri, 12 Oct 2018 15:26:25 GMT