Forsman & Bodenfors
Mon, 20 May 2013 12:45:56 GMT
On March 24, 2013 three guys from Sweden got up on a stage in Miami for their last performance ever.
After years of touring, and basically living their lives in hotels and airplanes, they finally got a chance to leave that life behind. At least for a while.
Volvo XC60 is a cross country car that can take you far away from the stressful city life, to a place where you can enjoy peace and quiet. Something these three guys were longing for more than anything.
This campaign introduces the new Volvo XC60 in a music video where Swedish House Mafia leaves the world behind for a while, return to their roots and spend some time in the beautiful and remote wilderness of Scandinavia.
The music used in the campaign is a cover of Swedish House Mafias track ”Leave the world behind.” That song was the beginning of their carreer and with this music video it will be their final good bye.
Listen to Leave the world behind by Lune
Advertiser: Volvo Car Corporation
Product: Volvo XC60
Agency: Forsman & Bodenfors
Copywriter: Fredrik Jansson
Art Director: Andreas Malm, Staffan Lamm, Mikko Timonen
Agency Producer: Kalle Wettre
Account Director: Anders Bothén, Erik Sollenberg
Account Executive: Martin Johansson
Director: Adam Berg
Director Of Photography: Mattias Montero
Editor: Joakim Pietras
Sound Design: Red Pipe
Post Production: MPC LA, Swiss
Music Supervisor: Markus Bergkvist, Music Super Circus/André Brink, Universal Music Publ.
Photographer (stills): Calle Stoltz
Music: "Leave the world behind" by Lune
Composer: Angello/Hedfors/Ingrosso/Van Scheppingen/Cox/Schmidt
Published by: Double LL Music/Talpa Music / Soleilmoon / Universal Music Publishing AB / Zay & Sue Music
Produced by: Lune
Co-produced by: Sebastian Ingrosso
In collaboration with Forsman & Bodenfors
Mixed by: Carl-Michael Herlöfsson
Mastering engineer: Björn Engelman at Cutting Room
Categories: Automotive, CarsForsman & Bodenfors, Mon, 20 May 2013 12:45:56 GMT