Peach
dlmdd
Gear Seven/Arc Studios/Shift
mo-sys
I Like Music
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Swedish Hardware Store and TBWA/Stockholm Mock 'Trump's Wall' in New Ironic Spot

302

ADD TO COLLECTION

The Trump looking for help is actually the lesser known Karolin Trump

Swedish Hardware Store and TBWA/Stockholm Mock 'Trump's Wall' in New Ironic Spot
It’s 30 feet tall and the neighbours are supposed to pay for it, but it’s not the wall you think it is, in Swedish hardware store K-rauta’s latest social media stunt. The Trump looking for help is actually Karolin Trump who’s building her own wall in a suburb of Stockholm, Sweden. And by the end of the day, she realises that it’s a pretty bad idea.
”No construction project is more in the news right now than the Trump wall, so we thought it was a relevant context to tap into and a great way of talking about K-rauta’s range of bricks and helpful staff,” says Louise Sallander PR-strategist at TBWA Stockholm, the ad agency behind the film. She continues: ”Early April is the month when you start tending to your garden – and the deadline for the contractors for the real wall – so the timing couldn’t be better”. 

The ad was released on social media on Wednesday and is part of K-rauta’s and TBWA Stockholm’s “always on”-strategy that is currently taking shape. It spearheads the store’s big spring campaign for bricks, tools and services concerning the garden. 

CREDITS

Brand
Agency / Creative
Production
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: White Goods, Home Appliances

TBWA Worldwide, Mon, 10 Apr 2017 17:00:09 GMT