Fri, 10 Mar 2017 12:08:10 GMT
Sid Lee and Réno-Dépôt have partnered together for a third consecutive year to showcase the range of SICO paint colours available at the home supply retailer.
For this year’s offensive entitled “Street Swatches”, we took over the advertising space of a bus shelter to capture the passing colours and associating them with the SICO paint range database in real time.
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Advertiser: Réno-Dépôt - Mireille Arteau
Media: Sid Lee Media and Astral Out Of Home
DOP: Guillaume Beaudoin
Producer: Marc Desjardins Production
Account Services & Planning Regional Group Head: France Wong, Daphnée Lortie
Creative Agency: Sid Lee
Creative Technologist: Julien Roub Charland, Zachary Labrosse-Remillard
Categories: Home Appliances, DecoratingSid Lee, Fri, 10 Mar 2017 12:08:10 GMT