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Swatch This Space: Réno-Dépôt Has Every SICO Paint Colour You Need For Your Home

Creative 346 Add to collection

Sid Lee Montreal took over a bus shelter's ad space for Réno-Dépôt and matched all the passing colours with the SICO paint range database in real time.

Swatch This Space: Réno-Dépôt Has Every SICO Paint Colour You Need For Your Home

Sid Lee and Réno-Dépôt have partnered together for a third consecutive year to showcase the range of SICO paint colours available at the home supply retailer.

For this year’s offensive entitled “Street Swatches”, we took over the advertising space of a bus shelter to capture the passing colours and associating them with the SICO paint range database in real time. 


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Post Production / VFX

Colourist: BLVD

Client

Advertiser: Réno-Dépôt - Mireille Arteau

Media: Sid Lee Media and Astral Out Of Home

Production Company

DOP: Guillaume Beaudoin

Producer: Marc Desjardins Production

Creative Agency

Account Services & Planning Regional Group Head: France Wong, Daphnée Lortie

Creative Agency: Sid Lee

Creative Technologist: Julien Roub Charland, Zachary Labrosse-Remillard

Categories: Home Appliances, Decorating

Sid Lee, Fri, 10 Mar 2017 12:08:10 GMT