Isobar, part of Dentsu Aegis Network, today announced Sven Huberts is to take up the role of Director of Strategic Growth at Isobar EMEA, effective May 2017.
This newly created role will be based in Amsterdam and reports to Jean Lin, Global CEO Isobar. Huberts will be responsible for driving strategic growth opportunities for the EMEA region by working closely with the Dentsu Aegis Network Global Media Partnerships Team. His appointment will leverage Isobar’s media partner relationships to deliver new digital marketing solutions that bring to life better user experiences. This role will also work with Isobar’s global M&A team, to accelerate M&A opportunities for Isobar in driving innovative digital transformation in the region. Isobar announced two scaled EMEA acquisitions in the past 12 months – Magnetix in Copenhagen and blue-infinity in Geneva.
Huberts will relocate from Isobar in Singapore, where he previously held the role of Regional Managing Director, APAC since 2014. Prior to his APAC role, Huberts was Managing Director of Isobar Amsterdam, since 2010, where he created an integrated Isobar offering across mobile, social and digital activation. Huberts has over 14 years' experience in the digital marketing industry and was one of the founding members of Marvellous (Amsterdam) which later integrated into Isobar.
Jean Lin, Global CEO Isobar, said: “Sven is one of founding members from an Isobar acquisition, who continues to contribute to Isobar's global development post earn-out. We are delighted to welcome him back home to EMEA after two and a half successful years in Asia. His expertise on mobile and his entrepreneurial passion will accelerate our ambition to deliver innovative client solutions integrating creativity, design, technology, media and commerce. He will work closely with Isobar's global team based in London, and with all of our EMEA business leads, to focus on the same mission of delivering digital transformation for our clients.”
Sven Huberts, Director of Strategic Growth, Isobar EMEA, adds, “To unlock the true value of creativity today, collaboration is key. I see a great opportunity to build partnerships across Dentsu Aegis Network’s unique operating model and with our global media partners to drive greater innovation and value. Acquisitions are central to our growth strategy across EMEA, and I will seek to bring together a new breed of innovative and creative companies who will help drive results for our agency, and ultimately our clients.”