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Suzuki Stays Slick in Satisfying Choreographed Spot from Iris and Stink

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Goldstein's score for the spot was inspired by the skewed sampling of instrumental hip hop artists
Suzuki Stays Slick in Satisfying Choreographed Spot from Iris and Stink
Iris Worldwide and Stink Films have collaborated on a new spot for Japanese car manufacturer, Suzuki. The energy-filled short follows a variety of people as they dynamically interact with a new range of hybrid cars.

In the fun-filled clip, individuals twirl and two-step as they interact with Suzuki’s cars in a series of choreographed routines in front of cafes, storefronts and the Metro. It’s a theatrical display that wouldn’t look out of place on the stage.

Inspired by the skewed sampling of instrumental hip hop artists, Goldstein created a vibrant score that features party horns, bass slides and a laid back beat. These playful textures provide a spirited atmosphere to the clip, while the repeated, stop-start nature of the sampled sounds mirrors the synchronised moves of the characters on screen.

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Agency

Agency: Iris Worldwide

Director: Greg Brunkalla

Production

Production: Stink Films

Post-production

Post-production: Marshall Street Editors

Genres: Choreography

Categories: Automotive, Cars

Goldstein, Thu, 12 Nov 2020 18:08:18 GMT