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Suthisak Sucharittanonta’s Latest Film 'Covidman' Promotes Thai Health and Safety with a Dark Twist

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Thai Health Promotion Foundation's comedic spot from the BBDO director embeds the grave reality of poor road safety

Suthisak Sucharittanonta’s Latest Film 'Covidman' Promotes Thai Health and Safety with a Dark Twist
Suthisak Sucharittanonta, creative chairman of BBDO Bangkok, recently launched 'Covidman', his second film in his foray into directing for the Thai Health Promotion Foundation. With this film, Suthisak sets to provoke viewers to reevaluate how they consider their own health and safety.

'Covidman' opens with Covidman re-entering Bangkok while most people have lowered their guard due to low infection rates. Upon seeing him, crowds of people are shocked and scared. In response, they grab anything they can to try and protect themselves from it, stopping at nothing to ensure their health and safety. As the film progresses, Covidman is chased around the city by men in protective gear, hoping to catch and contain him before he infects anyone else. However, before he can, a crosswalk and a red light change everything.

“Thailand has had one of the best responses in the world to Covid, but there is another more deadly threat out there that we can protect ourselves from. If we responded to all threats and took measures to protect ourselves from them like we do with Covid, we could save many lives”, Suthisak said.

Suthisak ends the film with a serious warning, urging the public to take care of their health and safety by protecting themselves from another, more deadly unseen danger in Thailand. She directed the film through Triton production company and shot it in Bangkok’s old town district in November 2020.

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Client

Client: Thai Health Promotion Foundation

Agency

Agency: BBDO Bangkok

Creative Director/Art Director/Copywriter: Suthisak Sucharittanonta

Production

Production House: Triton

Director: Suthisak Sucharittanonta

DOP: Assada Sreshthaputra

2nd Camera: Suraboon Purnaveja

3rd Camera: Nakornchai Srisopha

Executive Producer: Thacksakorn Pradubpongsa

Producer: Penporn Vitthisomboon

Asst Director: Sanyapit Suriyotai /Pungchitt Wajanasatian

Production Design: Rajadej Na-nagara

Production Manager: Phoosuda Sanondontree/ Thanyamat Yamavirun

Wardrobe: Punnipast Hirunkoolchord

Props Master: Sirinut Prabpinas

Location: Uthit Boonsoemkhanit / Poonsak Ponintawong/ Phanumas Mongkhonsappaya

Editing

Editing Company: Matad

Editor: Manop Boonvipas

Asst Editor: Akira Ngamphathipong

Post production

Post Production Company: Postini

Online Artist : Prachaya Inmee

Compositor : Sukit Kongkedkra

Online Producer : Suchada Boonsorn

Colourist: Jirapat Kungsapiwatana

Motocycle Rig Rider: Thachpon Veerapakorn

Camera: Big Eye

Lighting and Grips: Lighthouse Film Service

Genres: People

Categories: Road safety, Corporate, Social and PSAs

BBDO Asia, Thu, 17 Dec 2020 12:05:06 GMT