Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Suspense, Drama, Anxiety... Samsung Tackles Emotional Rollercoaster of Low Battery

Creative 255 Add to collection

“Don’t You Die on Me” for Samsung by Leo Burnett Chicago, demonstrates the human benefits of the mobile phone brand's fast wireless charging technology

Suspense, Drama, Anxiety... Samsung Tackles Emotional Rollercoaster of Low Battery
The fear and panic that sets in when your battery drops – otherwise known as “Low Battery Anxiety” – is a common syndrome plaguing mobile phone users. It’s also the subject of Samsung’s new spot “Don’t You Die on Me” by Leo Burnett Chicago, which demonstrates the human benefits of the fast wireless charging technology, pioneered by the brand, with drama and suspense fit for cinema.

The spot follows viewers engrossed in gripping movies on their phones. Just as key characters run into life or death situations – “Don’t die on me!” – the low battery sign starts flashing. Low battery anxiety sets in as the desperate hunt for a phone charger begins, complete with its numerous challenges. The solution? Samsung’s Fast Charge Wireless Charger Convertible that the final watcher easily places her Samsung Note8 on as her movie continues uninterrupted.   


The spot follows viewers engrossed in gripping movies on their phones. Just as key characters run into life or death situations – “Don’t die on me!” – the low battery sign starts flashing. Low battery anxiety sets in as the desperate hunt for a phone charger begins, complete with its numerous challenges. The solution? Samsung’s Fast Charge Wireless Charger Convertible that the final watcher easily places her Samsung Note8 on as her movie continues uninterrupted.   

“Samsung is always innovating ways to remove the barriers of everyday life. Our job is to tell the human stories behind the technology. Why is wireless charging amazing? Because when you're on the edge of your seat, immersed in a movie, your phone should live to see every twist and turn too,” says Britt Nolan, Leo Burnett U.S. chief creative officer.  
 
The hero film and associated content are available over social and digital channels across global markets.
video
Samsung 'Don't You Die On Me'
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Samsung

Global Brand Director: Jessie Song  

Global Communications: Heesun Kim 

Group Marketing Manager: Cindy Kim 

Post Production / VFX

Colourist: Ricky Gausis 

Executive Producer: Christian Downes 

Post Production Company: MPC LA 

Talent Acquisition

Talent Acquisition: Peggy Walter 

Creative Agency

Art Director: Carlos Murad 

Creative Agency: Leo Burnett Chicago

Director of Music: Chris Clark 

Global Account Executive: Huy Ngo  (director) Leif Nelson  (Exec)

Global Chief Creative Officer: Mark Tutssel  (global) Britt Nolan  (US)

Sr. Social Strategist: Anthony Tharpe 

Associate Creative Director: Kent Carmichael 

Production Company

Director: Hoffman/Metoyer 

DOP: Ryley Brown

Executive Producer: Eriks Cumins 

Production Company: MJZ 

Line Producer: Tracy Broaddus

Music

Composer: Arvo Part 

Mix: John Binder 

Sound Design: Whitehouse Post & Another Country 

Offline

Editor: Matthew Wood

Producer: Lauren Connolly 

Edit Company: Whitehouse Post

Leo Burnett Worldwide, Tue, 24 Oct 2017 16:06:20 GMT