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SuperValu and Antidote Share the Magic with Emotive Christmas Spot

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Antidote Films and TBWA Dublin create a beautiful and magical film for SuperValu where one little girl helps her reindeer friend find his way home

SuperValu and Antidote Share the Magic with Emotive Christmas Spot

It’s that time of year when Christmas ads fill our screens so standing out from the crowd can be difficult. However, Antidote Films alongside TBWA Dublin have nailed it with their new Christmas story for SuperValu - and there isn’t a dry eye in Ireland. 

Directed by Antidote’s brilliant Ben Liam Jones, this story follows nine year old Aoife - played by talented newcomer Penny Lynch - who discovers an injured reindeer in her garden. She takes it upon herself to nurse the reindeer back to health so that it can fulfil its duties with Santa on Christmas. 

Despite some grown ups not having the same belief and wonder as Aoife, she is determined to get her new friend home. As Deermuid’s foot heals, we see the community of neighbouring children join Aoife to encourage him to fly… and he does! He returns to help Santa as the children cheer and rejoice! 

Ben Liam Jones was inspired by Spielberg films, citing the magical belief of children in the face of sceptical adults as a strong influence - “If this doesn’t get you in the festive spirit, I don’t know what will.” 

What makes this even more special is Deermuid, his actual name!, is a lovely and sociable deer, handled by Eddie Drew. 'Deermuid is nine years old and absolutely loves people. He was sadly abandoned by his mother as a fawn, but this meant he was bottle-fed and grew up on a farm, making him extremely sociable and comfortable with humans.' 

Deermuid was brought even more to life with the help of brilliant SFX from Windmill Lane Post-Production. 

With incredible art direction by Ciara O Donovan and photography by world-renowned Nick Morris, this commercial has already received a warm nationwide reception.

On the ambitious advert, Antidote’s executive producer Andrew Freedman said “It has been a joy to produce this special commercial for SuperValu with Ben Liam Jones. I couldn’t be more appreciative of all the hard work put into this huge production, and as always, it has been a pleasure to work with the whole team at TBWA Dublin.” 

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Production Company : Antidote

Director: Ben Liam Jones

Producer: Andrew Freedman

Line Producer: Paula Stewart

Director of Photography: Nick Morris

Art Director: Ciara O’Donovan

Production Coordinator: Ed Griffin

Cast & Extras Coordinator: Kate Gurren

Location Manager: Maria O’Connor

Assistant Location Manager: Niall Milton

Medic / Covid Compliance: Blue Screen Medics

1st AD: Nick Thomas

2nd AD: Richie Cosgrove

3rd AD: Conor Flannery

Trainee ADs: Aoise O’ hUiginn, Karen Byrne

Focus Puller: Declan King

2nd AC: Peter Delaney

DIT: Trevor Whelan

Grips: Jimmy Gillen

Video Assist: Rizwan Rao

Camera Transport: Wayne Reidy

Sound Recordist: Dean Murray

Boom Op: Dave Harris

Prop Buyer: Sarah Cruise

Assistant Buyer: Jack Prendergast

Dressing Props: Arne Klohn, Frank Prendergast, Jonny Blayney Rene Knol

Standby Props: Christina Brosnan

Assistant Props: Ryan Davis

Prop Trainees: Louise Roche, Katya Greene

Prop Transport: Damien Hayes

Animal Handler: Eddie Drew

SFX: Film FX

Stylist: Sarah Flanagan

Assistant Stylist: Aoife McEnaney

Hair & Makeup: Kellie Fitzgibbon

Gaffer: Stephen McCarthy

Electricians: Eimear Ennis Graham, Stephen Doyle

Genny Op: Niall Mannion

Prac Spark: Damien Heffernan


Post Production: Windmill Lane

VFX Supervisor: John Kennedy

Animation Director: Graham Gallagher

Head of CG: Fred Burdy

2D Supervisor: Donal Nolan

Rigger: Wei-Ning Wang

Modelling & Texturing: Darko Mitev

Groom: Herman Fernandes

Pipeline: Anant Gupta

Compositing: Ian Jacobs

Editor: John o’Connor & Caleb Long

Colourist: Matt Branton

Post Producer: Deborah Doherty

VFX Coordinator: Suzanne Fitzpatrick


Client : SuperValu

Marketing Director: Ray Kelly

Retail Marketing Manager: Shane Lynch

Brand Manager: Eoin Lynch


Agency: TBWA\Dublin

Executive Creative Director: Des Creedon

Art Director: Paul Arthurs

Copywriter: Martin Corcoran

Producer: Shane Mulrennan

Supervising Producer: Onagh Carolan

Assistant Producer: Emily Forkin

Business Director: Yvonne Caplice

Account Manager: Eibhinn McLoughlin

Account Manager: Kate O’Neill

Social Media Content Manager: Amy Tumelty

Social Content Director/Editor: Rupert Morris

Genres: Dialogue, Storytelling, People

Categories: Retail and Restaurants , Supermarkets

Antidote, Tue, 23 Nov 2021 16:06:44 GMT