Antidote
Tue, 23 Nov 2021 16:06:44 GMT
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SuperValu and Antidote Share the Magic with Emotive Christmas Spot
Antidote Films and TBWA Dublin create a beautiful and magical film for SuperValu where one little girl helps her reindeer friend find his way home
It’s that time of year when Christmas ads fill our screens so standing out from the crowd can be difficult. However, Antidote Films alongside TBWA Dublin have nailed it with their new Christmas story for SuperValu - and there isn’t a dry eye in Ireland.
Directed by Antidote’s brilliant Ben Liam Jones, this story follows nine year old Aoife - played by talented newcomer Penny Lynch - who discovers an injured reindeer in her garden. She takes it upon herself to nurse the reindeer back to health so that it can fulfil its duties with Santa on Christmas.
Despite some grown ups not having the same belief and wonder as Aoife, she is determined to get her new friend home. As Deermuid’s foot heals, we see the community of neighbouring children join Aoife to encourage him to fly… and he does! He returns to help Santa as the children cheer and rejoice!
Ben Liam Jones was inspired by Spielberg films, citing the magical belief of children in the face of sceptical adults as a strong influence - “If this doesn’t get you in the festive spirit, I don’t know what will.”
What makes this even more special is Deermuid, his actual name!, is a lovely and sociable deer, handled by Eddie Drew. 'Deermuid is nine years old and absolutely loves people. He was sadly abandoned by his mother as a fawn, but this meant he was bottle-fed and grew up on a farm, making him extremely sociable and comfortable with humans.'
Deermuid was brought even more to life with the help of brilliant SFX from Windmill Lane Post-Production.
With incredible art direction by Ciara O Donovan and photography by world-renowned Nick Morris, this commercial has already received a warm nationwide reception.
On the ambitious advert, Antidote’s executive producer Andrew Freedman said “It has been a joy to produce this special commercial for SuperValu with Ben Liam Jones. I couldn’t be more appreciative of all the hard work put into this huge production, and as always, it has been a pleasure to work with the whole team at TBWA Dublin.”
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Production
Production Company : Antidote
Director: Ben Liam Jones
Producer: Andrew Freedman
Line Producer: Paula Stewart
Director of Photography: Nick Morris
Art Director: Ciara O’Donovan
Production Coordinator: Ed Griffin
Cast & Extras Coordinator: Kate Gurren
Location Manager: Maria O’Connor
Assistant Location Manager: Niall Milton
Medic / Covid Compliance: Blue Screen Medics
1st AD: Nick Thomas
2nd AD: Richie Cosgrove
3rd AD: Conor Flannery
Trainee ADs: Aoise O’ hUiginn, Karen Byrne
Focus Puller: Declan King
2nd AC: Peter Delaney
DIT: Trevor Whelan
Grips: Jimmy Gillen
Video Assist: Rizwan Rao
Camera Transport: Wayne Reidy
Sound Recordist: Dean Murray
Boom Op: Dave Harris
Prop Buyer: Sarah Cruise
Assistant Buyer: Jack Prendergast
Dressing Props: Arne Klohn, Frank Prendergast, Jonny Blayney Rene Knol
Standby Props: Christina Brosnan
Assistant Props: Ryan Davis
Prop Trainees: Louise Roche, Katya Greene
Prop Transport: Damien Hayes
Animal Handler: Eddie Drew
SFX: Film FX
Stylist: Sarah Flanagan
Assistant Stylist: Aoife McEnaney
Hair & Makeup: Kellie Fitzgibbon
Gaffer: Stephen McCarthy
Electricians: Eimear Ennis Graham, Stephen Doyle
Genny Op: Niall Mannion
Prac Spark: Damien Heffernan
Post
Post Production: Windmill Lane
VFX Supervisor: John Kennedy
Animation Director: Graham Gallagher
Head of CG: Fred Burdy
2D Supervisor: Donal Nolan
Rigger: Wei-Ning Wang
Modelling & Texturing: Darko Mitev
Groom: Herman Fernandes
Pipeline: Anant Gupta
Compositing: Ian Jacobs
Editor: John o’Connor & Caleb Long
Colourist: Matt Branton
Post Producer: Deborah Doherty
VFX Coordinator: Suzanne Fitzpatrick
Client
Client : SuperValu
Marketing Director: Ray Kelly
Retail Marketing Manager: Shane Lynch
Brand Manager: Eoin Lynch
Agency
Agency: TBWA\Dublin
Executive Creative Director: Des Creedon
Art Director: Paul Arthurs
Copywriter: Martin Corcoran
Producer: Shane Mulrennan
Supervising Producer: Onagh Carolan
Assistant Producer: Emily Forkin
Business Director: Yvonne Caplice
Account Manager: Eibhinn McLoughlin
Account Manager: Kate O’Neill
Social Media Content Manager: Amy Tumelty
Social Content Director/Editor: Rupert Morris
Genres: People, Storytelling, Dialogue
Categories: Supermarkets, Retail and Restaurants
Antidote, Tue, 23 Nov 2021 16:06:44 GMT
