Supermom Announces Winners of Brand Awards 2024

Supermom, an AI-driven data powerhouse that brings mission-centric brands into the hearts and wallets of discerning parents in Southeast Asia has announced the winners of Brand Awards for 2024.

The awards which were opened for consumer voting on 14th February saw participation from over 11,000 parents and generated more than 95,000 responses.

In total, the awards recognised 146 brands across 18 categories. The big winners included Spectra (Breastfeeding accessories) and Nestle NAN (Formula milk) in Singapore, Anmum (Maternity milk) and Dettol (HH sanitizer) in Malaysia, Dettol (HH sanitizer) and Folamil (Pregnancy supplement) in Indonesia and BaoViet Life (insurance) in Vietnam

Through this Award, over 5,000 respondents have also pledged to donate their participation fee to support the chosen beneficiaries, as part of Supermom’s endeavour to support single mom communities in the different countries.

Full list of winners can be found here.

Commenting on the awards, Luke Lim, CEO of Supermom said, “We are thrilled with the great response we have received to this year's Brands Awards and would like to congratulate all the winning brands for the great connection with their consumers. The Supermom community also needs to be applauded for enthusiastically coming together to vote for the deserving brands. This process has encouraged us to continue providing consumers with a platform to share their recommendations of their favourite brands to help empower fellow parents to make the best decisions for their families.”

To ensure that the awards process is seamless and fool proof, Supermom had brought on board an advisory panel comprising Dr Lau Kong Cheen, associate professor of marketing at SUSS, Garick Kea, MD of Insights Table and Audrey Kuah, co-CEO, Asia Pacific, VML International.

Commenting on his experience as a panellist on the awards, Dr. Lau Kong Cheen of SUSS, said that “Supermom Brand Awards 2024 marks a significant milestone in brand recognition. What sets it apart is its unwavering commitment to being 100% consumer voted.”

Garick Kea of Insights Table believes that the Supermom Brand Awards 2024 bridges this gap between brands and consumers by providing a platform where both parties benefit profoundly- “ Brands gain invaluable insights into consumer preferences and feedback, enabling them to tailor their offerings better”.

Audrey Kuah of VML International meanwhile said that “being voted by consumers not only validates a brand's commitment to quality but also fosters a deeper connection and trust between brands and their consumers. It's more than an award; it's a testament to the enduring relationship between brands and the families they serve."