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Supermarket Carrefour Puts Solidarity at the Heart of its Latest Christmas Campaign

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Campaign from Publicis Conseil sees the supermarket donate 500,000 meals, and proving that 'the best ingredient of Christmas is solidarity'

Supermarket Carrefour Puts Solidarity at the Heart of its Latest Christmas Campaign

With the Christmas holidays approaching, Carrefour has decided to put solidarity at the heart of its new campaign. 

The campaign highlights the testimonies of all who are mobilised every day, from our customers to our  employees, for the most vulnerable. 

Therefore this year, 500 000 meals will be donated to associations, proving that 'the best ingredient of Christmas is solidarity'. 

"This film is an ode to the everyday heroes, to those who work in the shadows to do good around them. The health crisis has amplified our responsibility in the fight against food insecurity, and it has also highlighted the importance of the social contact some people need even more during the Christmas holidays. "This year, Carrefour has reinforced its commitment by offering 500,000 meals to food associations, thus allowing everyone to have access to healthy food" explains Caroline Dassié, executive director of marketing, brand, data and customers for the Carrefour Group. 

This campaign showcases the spirit of solidarity and commitment that drives the Carrefour team alongside 1,600 associations in the collection and donation of unsold food in stores, the ‘Boucles du Cœur’ operation in stores in favour of local associations fighting against food insecurity, support for the national collections of the Food Banks and the Restos du Coeur. 

"Nothing is stronger than the voices and faces of those who act every day to help others. In this ode to solidarity, we sought to capture the poetry of reality and the everyday life," adds Marco Venturelli, president of Publicis Conseil overseeing creativity.

In addition to the 500,000 meals offered at the end of the year, Carrefour is multiplying its acts of generosity during this end of year period: 

  • Hosting Food Bank drives in stores. Carrefour is launching a radio and social media campaign that  invites consumers to visit its stores but also its competitors to donate to the drive. #ChristmasSpirit 
  • One meal offered by Carrefour to the 'Restos du Cœur' for each purchase of a Christmas chestnut log by Jean Imbert. Activation is relayed in-store and on social media. 
  • Carrefour offers up to 50,000 additional meals in a special activation on YouTube. The influencer TEEQZY will call on viewers to watch the Christmas film until the end, and react in real-time to the different scenes of the film. 
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Carrefour

Marketing France and Group: Caroline Dassié, Nathalie Jacquier, Jennifer Peyre, Charlotte Sophie Boue.

Agency

Agency: Publicis

Agency managers

President of Publicis France: Agathe Bousquet

President of Publicis Conseil overseeing creativity: Marco Venturelli

Creative Director: Jean-François Goize

Creative team: Maud Robaglia, Eric Esculier, Lucas Bouneou

Commercial Director: Aurélie Fossoux

Chief Strategy Officer Publicis France: Valérie Henaff

Executive Director: Marie Wallet

Groupe Leader: Elsa Azar

Strategic Planning: Christophe Defaye, Lydia Tamarat

Social media strategy: Gautier Rennes

Creative Director of Music for Publicis France: Christophe Caurret

Co-President of Prodigious France: Christopher Thierry

Agency Producer: Anne Boucher

Production

Production: Gang Life

Director: Dimitri Grimblat

DOP: Dimitri Grimblat

Producer: Dimitri Grimblat

Director of production: Christophe Ancelet

Post Production

Post-production: Prodigious

Post producer: Julien Daniel/ Clémence Gasnier (Bandapart) /Frédéric Tessier Prodigious

Sound

Sound production: Prodigious

Sound director: Frédéric PRADOS/ Production

Music

Title: Christmas Wish

Publisher: Hi Varieties Music admin by Music Sales Corporation

Composer: Joe Spampinato

Performer: She & Him

Genres: People, Storytelling

Categories: Supermarkets, Retail and Restaurants

Publicis Conseil, Tue, 07 Dec 2021 12:50:58 GMT