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Superlounge’s Richie Keen Directs ‘Glee’ Star

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Jane Lynch is the star of a new PSA for The National College Finance Centre

Superlounge’s Richie Keen Directs ‘Glee’ Star

 

Director Richie Keen of Superlounge had the time of his life earlier this summer directing “Glee” star Jane Lynch for a new PSA, part of an integrated campaign from ad agency The Field (social), for The National College Finance Centre. Launched last week, the comprehensive campaign includes the 30-second spot featuring Lynch talking to a very proactive little girl concerned with college savings. Lynch explains the benefits of referring to the new National College Finance Centre website (http://www.collegefinancecenter.org), which provides students and their families with tools to learn the smartest ways to address financing for college. 
 
To view the new spot, visit: http://bit.ly/MIFU81
 
Superlounge Director Richie Keen has had a bang-up 2012 to date: chosen as a “Digital Luminary” by NATPE early in the year was followed by winning the prestigious WGA Award for achievement in New Media writing, both for his internet hit, “Aim High.” On the heels of a multi-spot campaign for X-Box, Keen has just completed a commercial campaign for AIU via Ogilvy/New York. And Keen just signed on to direct five episodes of the popular “It’s Always Sunny in Philadelphia,” airing this fall.
 
A natural with directing celebrity talent, Keen says of his collaboration with Lynch on this important PSA: “Jane Lynch is one of the top comedic actors of our time and she was a consummate professional to work with,” notes the Director. “What's more, she truly believes in this cause and that made our experience with her all that much better.”
 
“Working with a star like Jane Lynch takes a lot of different skills,” adds Michael Porte of ad agency The Field (social). “One; you have to be funny and understand comedy. Two; you need to be a great filmmaker and be ready to create and capture funny on film. And Three; you need to have the confidence to work with one of America’s biggest comedy stars and have the conviction to let them know when and what is working and what is not. Richie has all these skills in abundance... Hey, and he’s a nice guy too!”
 
Credits
 
Advertising Agency: The Field (social)
Executive Creative Director: Michael Porte
Copywriter/Creative Director: Lisa Birnbach
Production Company: Superlounge
Director: Richie Keen
DP: David Hennings
Executive Producer: David Farrell
Producer: Beth Pearson
Associate Producer: Bobby Pulliam
Editorial Company: Miller Wishengrad Post 
Editor: Jeff Wishengrad
Executive Producer: Gary Levine
Postproduction Company: New Hat 
Colorist: Bob Festa
Audio Post Company: Yessian
Executive Producer: Brian Yessian
Producer: Marlene Barton 
 
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lbbonline.com, Thu, 02 Aug 2012 16:35:16 GMT