SuperHeroes New York
Fri, 04 Dec 2020 14:26:01 GMT
As part of their new #ForAllofUsFridays campaign which aims to bring the magic back to your weekend, Lenovo and Intel are taking TikTok into uncharted creative territory. Together with creative agency SuperHeroes and a number of TikTok stars, they’ve launched the first ever TikTok Sitcom: Almost Home For the Holidays.
Lights. Camera. TikTok!
With a lead role for TikTok #actingchallenge Queen @ElianaGhen, and some other familiar TikTok faces, the Sitcom follows the classic sitcom structure. It also adds the spontaneity and humour that only TikTok can bring. “TikTok is the perfect platform to try something like this, because the audience loves innovative content, and everyone is so open to collaborate and be creative,” says Ghen.
Duet me. You’re the blue line
The story is told over five TikTok videos that feature Ghen performing her part of the script along with your lines superimposed on the video. The videos quickly racked up millions of organic views and thousands of duets. The best ones were selected and stitched together to be used in the final cut. “Using TikTok like this is exciting. It’s opening a box full of inspiration, so much enthusiasm, even though people didn’t really know what to expect” says SuperHeroes ECD Rogier Vijverberg.
Premieres on TikTok
The TikTok Sitcom’s final three-minute episode, entitled: 'Almost Home for The Holidays' premiered in three parts on November 27th on @ElianaGhen’s TikTok. The story follows the adventures of a woman trying to get home for the holidays in spite of new airline safety regulations, a power hungry ticket agent, and an emotional support animal named Sparkles.
Building off the 'For All of Us' global campaign
An Instagram Remote Red Carpet for the stylish, or a Food Trivia Friday with Mythical Kitchen on YouTube for the competitive: #ForAllofUsFridays creates intimate experiences that celebrate the different personality traits of our audience. The starting point is Lenovo Yoga’s new 'For All of Us' campaign, which celebrates all of humanity’s unique traits and even the flaws. It also showcases the recently launched breakthrough innovations of the Intel Evo platform.
Got plans for the weekend? You do now.
To join for #ForAllofUs Fridays, check the calendar of events on ForAllofUsFridays.com. Don’t miss out!
Advertiser: Lenovo, Intel
Creative Agency: SuperHeroes AMS | NYC
Creative Director: Rogier Vijverberg
Senior art director: Victor Farias
Senior Creative copy: Elliot Stewart Franzen
Motion Designers: Andrea Rodriguez Milla, Ruben Wiegerinck
Editors: Jeroen Baars, Nik Lokensgaard
Senior Account manager: Jennifer Harris
Senior Producer: David Andres Vis Larzabal
Genres: Comedy, People, Luxury, Storytelling, Dialogue
Categories: Consumer Electronics, PCs and LaptopsSuperHeroes New York, Fri, 04 Dec 2020 14:26:01 GMT