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SuperHeroes Shines a Light on Heroic Comic Book Stores for International SuperHeroes Day

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Independent agency celebrates, and gives a stage to, the noble guardians of the extraordinarily rich culture of comic books and their stores

SuperHeroes Shines a Light on Heroic Comic Book Stores for International SuperHeroes Day

Indie advertising agency, SuperHeroes, honours International SuperHeroes Day by lending its creative super powers to legendary comic book stores in Amsterdam, New York and Singapore. Through a series of portraits shared online and on social media, the independent creative hotshop celebrates, and gives a stage to, the noble guardians of the extraordinarily rich culture of comic books and their stores - one that has inspired and influenced pop culture for decades.

International SuperHeroes Day has been celebrated annually on April 28th since 1995, when Marvel Comics’ employees went out into the world to ask kids what superpowers they would want to have if it were possible. Then and now, International SuperHeroes Day has been one where real-life, everyday heroes are identified and celebrated.

Through SuperHeroes’ initiative, 'Back to The Origins', comic book store owners will be depicted as the heroes that they are. Alongside this storytelling, black and white photos will also illustrate how these unusual stores, that have now become sacred places, are almost in the same condition as when they opened.

This series of portraits is made in collaboration with a selection of the oldest, most interesting, and most impressive comic book stores near the agency’s offices. The initiative will kick off by spotlighting three comic book stores in Amsterdam, SuperHeroes’ first office, followed by others in New York and Singapore, where the agency is also present.

"As a creative agency, we are incredibly proud of and excited to help these stores fight for a noble cause. Comics are our shared passion - they tickle the imagination and are a great example of storytelling by simply using images and text. These comic book stores are integral to the preservation and appreciation of this unique art and culture, and it felt natural for us to use our superpowers to give them a stage on this special day!” shared Django Weisz Blanchetta, co-founder of SuperHeroes.

The first three comic book stores that will be featured: 

Comics Import Amsterdam (CIA) - Keizersgracht 190, 1016 DW Amsterdam

Lambiek - Koningsstraat 27A, 1011 ET Amsterdam 

Beeldverhaal - Bilderdijkstraat 80, 1053 KW Amsterdam

“Back to The Origins” can be found on SuperHeroes’ website and Instagram

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SuperHeroes Amsterdam, Thu, 28 Apr 2022 07:31:31 GMT