Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

SuperHeroes' Rogier Vijverberg Talks Top Cannes Contenders

Awards and Events 233 Add to collection

SuperHeroes' Rogier Vijverberg Talks Top Cannes Contenders









British Airways - #lookup in Piccadilly Circus 

A brilliant way to mix the physical and digital world. I love the clever integrated use of the term  #lookup, combining the literal sense of getting the consumer to look up with the figure of speech; to search for your next flight. I bet this billboard is going to be copied in many ways.


 

Unicef Tap Project

Sometimes you have to inflict pain on yourself to do good. Unicef used this insight to exploit people’s urge to pick up their smartphone, and instead, force them to put it down. Tackling a third world problem with a #firstworldproblem. Genius.

 

Life Saver

Life Saver is frighteningly good. Literally. The opening is breathtaking, your instincts tell you it’s important to keep watching. Through nerve-wracking interaction, you learn something you’d regret forever, had you not taken the time to absorb. The best use of interactive video I have seen in a long time.


Steady Feathers: LG G2 - The most extreme camera ever

Specification bombardments. That’s what defines modern day tech advertising. This viral follows a totally different path, explaining Optical Image Stabilisation in the most epic way possible. A combination of Red Bull, Go Pro and Animal Channel: Lizzie the chicken and cameraman Dave go hilariously over the top, and prove that advertising doesn’t have to be boring.

view more - Awards and Events
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
SuperHeroes Amsterdam, Tue, 17 Jun 2014 14:33:58 GMT