senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Hires, Wins & Business in association withLBB
Group745

SuperHeroes Launches Gen Z Collective 'The Robins'

12/05/2023
Advertising Agency
New York, USA
102
Share
Agency assembles a super diverse collective of artists to build a bridge between brands and the people who love them

Six months of intense preparation, research, and over a hundred interviews with candidates, SuperHeroes has launched the Robins, a modern day Gen Z panel and collective.

Advertisers can only really be relevant with Gen Z if they're talking with them, so SuperHeroes took action. The agency assembled a super diverse collective of artists, TikTokers, entrepreneurs, activists, philosophers, designers, and other opinionated young adults. They’ll be the eyes and ears helping build a bridge between brands and the people who love them.

Here are four great reasons to talk to the Robins:

#1: Is This a Thing? 

Find out what’s cool, what’s not. And what is important for them? Robins help evaluate current trends and pop culture in a focus group setting and share their insights and thoughts on what is going on in their lives. 


#2 Show & Tell

Get a visual journey into Gen Z’s mind and culture. Each Robin applies their creative skills to visualize and capture specific trends or elements of their lifestyle.


#3 Sorry Not Sorry

You want to test out that new product or campaign idea before launch. Ask the Robins for their unfiltered feedback. Maybe you’ll need a hug after?


#4 BFF

Maybe you’re not looking for a long term commitment, but just want someone to bounce ideas off of. The Robins can be reached via group chat or a video call, perfect for quick  and spontaneous insight gathering.


SuperHeroes has brought together two groups of 30-40 Robins: one with Robins from all over the USA, and one with Robins from all over Europe. Find more on hellorobins.com.

Credits
Work from SuperHeroes New York
Bribe the Kids
Topps
04/08/2023
12
0
Bling Is My Thing
Topps
04/08/2023
8
0
9
0
ALL THEIR WORK