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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

SuperHeroes Amsterdam's 'The Alien and the Dinosaur' is Directed by You

06/10/2016
Advertising Agency
Amsterdam, Netherlands
74
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ASUS and SuperHeroes Amsterdam create ‘streetsourced’ campaign for the ZenFone 3

Alien invasions, dancing dinosaurs and an international car model named Renaldo!? SuperHeroes Amsterdam launches the new ASUS ZenFone 3 with a campaign film that’s actually directed by you. The ‘streetsourced’ campaign centres on positive potential and empowering people to become anything they want. To put this into action, people on the streets of New York were invited to become the film director, and help launch the ASUS ZenFone 3 to a global audience.


The Alien & The Dinosaur

Fronted by Matt Rubano and Betsy Kenney, two rising stars from New York’s Upright Citizens Brigade, the ambitious film project collected hundreds of commercial ideas from everyday New Yorkers and distilled them into one great ad for the ZenFone 3. 

The final film, directed by HALAL’s Nils Gerbens, combines the best commercial ideas into one amazing story – with a pretty wild ending. With the key plot points acted out and lip-synched by the comedic duo, the end result is a refreshingly honest example of crowdsourced content.


Become anything you want

‘The Alien and the Dinosaur’ is part of a global introduction campaign for the incredible ASUS ZenFone 3 smartphone, which wants to empower users to become anything they want. The online film will be followed up with additional films and user generated content, all with the starting point of giving fans a stage to show off their potential. Next to the digital campaign SuperHeroes Amsterdam also developed a global manifesto TVC and out of home campaign.

Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Work from SuperHeroes Amsterdam
Type To Design
30/12/2015
13
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