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SuperHeroes Amsterdam's 'The Alien and the Dinosaur' is Directed by You

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ASUS and SuperHeroes Amsterdam create ‘streetsourced’ campaign for the ZenFone 3

SuperHeroes Amsterdam's 'The Alien and the Dinosaur' is Directed by You

Alien invasions, dancing dinosaurs and an international car model named Renaldo!? SuperHeroes Amsterdam launches the new ASUS ZenFone 3 with a campaign film that’s actually directed by you. The ‘streetsourced’ campaign centres on positive potential and empowering people to become anything they want. To put this into action, people on the streets of New York were invited to become the film director, and help launch the ASUS ZenFone 3 to a global audience.

The Alien & The Dinosaur

Fronted by Matt Rubano and Betsy Kenney, two rising stars from New York’s Upright Citizens Brigade, the ambitious film project collected hundreds of commercial ideas from everyday New Yorkers and distilled them into one great ad for the ZenFone 3. 

The final film, directed by HALAL’s Nils Gerbens, combines the best commercial ideas into one amazing story – with a pretty wild ending. With the key plot points acted out and lip-synched by the comedic duo, the end result is a refreshingly honest example of crowdsourced content.

Become anything you want

‘The Alien and the Dinosaur’ is part of a global introduction campaign for the incredible ASUS ZenFone 3 smartphone, which wants to empower users to become anything they want. The online film will be followed up with additional films and user generated content, all with the starting point of giving fans a stage to show off their potential. Next to the digital campaign SuperHeroes Amsterdam also developed a global manifesto TVC and out of home campaign.

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Sound Design: Hielke Praagman

Production Company

Director: Nils Gerbens

DOP: Rutger Storm

Producer: Christine Anderton & Sara Nix

Production Company: HALAL

Stylist: Carmen Adriana

Post Production / VFX

VFX Supervisor: The Compound


Editor: Amber Hooijmans

Creative Agency

Creative Agency: Rogier Vijverberg

Graphic Production: Krister Lima

Producer: Severien Jansen

Creatives: Elliot Stewart-Franzen

Genres: People

Categories: Consumer Electronics, Phones

SuperHeroes Amsterdam, Thu, 06 Oct 2016 15:11:32 GMT