Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Superhero Babies Demonstrate the Power of Soft for Fairy

Creative 924 Add to collection

Leo Burnett London launches latest spot directed by Jake Mavity at Tantrum

Superhero Babies Demonstrate the Power of Soft for Fairy
Leo Burnett London has unveiled its latest ad for Fairy Non-Bio’s ‘The Power of Soft’ campaign.  The campaign celebrates the incredible emotional power that moments of softness can hold over us all.

The ad, titled ‘Superhero Baby’, shows that even though there are many things babies and young children cannot do, their secret, special power is the incredible hold they have over their parents, and the powerful bond between mother and child.  Fairy Non-Bio understands the power of soft and, being voted no.1 laundry brand for sensitive skin, it is perfectly placed to help mums wrap their little superheroes in softness from head to toe.

Superhero Baby is running as a 30 second film in the UK and Republic of Ireland. The TV ad was written and art directed by Blake Waters and Steve Robertson, and directed by Jake Mavity at Tantrum.
Fairy - Super Baby
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Sound Engineer: Dugal Macdiarmid @ Wave

Composer: Simon Bass

Production Company

Director: Jake Mavity

Production Company: Tantrum

DOP: Ian Murray

Producer: Sarah Gardner

Post Production / VFX

Colourist: Simona Cristea Harrison

Creative Agency

Creative Agency: Leo Burnett London

Art Director: Steve Robertson

Copywriter: Blake Waters

Executive Creative Director: Justin Tindall

Producer: Katie Spong and Alessia Small

Planner: Amanda Jones and Kit Atlin

Account Management: Lisa Roscoe


Editor: Nik Hindson

Media Agency

Media Agency: SMV

Genres: Dialogue

Categories: Home, Cleaning Products

Leo Burnett London, Thu, 10 Mar 2016 14:16:04 GMT