Superfad Los Angeles
Wed, 03 Aug 2011 16:00:00 GMT
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Superfad's new Nike spot
Industrial Strength - Superfad Grips Talons Into New Spot for Nike
Matching specific shoe attributes with industrial mechanics, the shoe is transformed into a massive machine moving with exacting power under a night sky. The surrounding environment, an empty football stadium, places the shoe at center stage. The high-energy experience of intensive moving parts is supported by a driving music track by World Gang and Sound Design by Clatter & Din.
To view: http://superfad.com/work/campaign/nike_advantage
Client: Nike Football
Digital Program Manager: Corey Patterson
Executive Producer: Jesse Canright
Producer: Noah Stanik
Animation Production Company: Superfad
Executive Creative Director: Will Hyde
Creative Director: Izik Roitman
Executive Producer: Chris Volckmann
Additional Concept/Design: Loren Judah, Gretchen Nash
Lead 3D Artists: Robin Scher, Matt Guzzardo
Lead Modeler: Adam Rosenzweig
Lead Lighting TD: Jeff Chavez
3D Artists: Patrick Clarke, Phiphat Pinyosophon, Andrew Butterworth, Anthony Patti, Christian Day
Lead Compositor: Joel Voelker
Compositors: Marco Giampaolo, Paulo Dias, Matt St Leger, Paul Barkshire, Erik Rasmussen, Allen K. Lau
Colorist: Joel Voelker
Producer: Lane Jensen
Editor: Ryan Haug
The spot was concepted with Cinema 4D and Vray, with animation executed using Maya and Mental ray. Final composite was done in AfterEffects.
Music: World Gang
Sound Design/Mix: John Buroker/Clatter and Din
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