Partners + Napier
2 months ago
With “Superb Owl” being the most mistyped online search term around the Super Bowl, Partners + Napier is introducing @SuperbOwl_Saves via Twitter during the Big Game on Feb. 2 to help aid Australian wildlife devastated by that country’s devastating bushfires.
Superb Owl is a part-time ad connoisseur, full-time humanitarian. This internet meme turned activist will support his fellow animals across the sea by donating his time to review Sunday’s best spots – and help raise money for World Wildlife Fund’s Bushfire Emergency. Follow along @SuperbOwl_Saves.
So why Superb Owl? There are 11 species of owls in Australia, plus thousands of other animals impacted by the fires who desperately need help.
“Partners + Napier’s sister agency in Australia -- Dig + Fish -- reached out to ask for help in any way possible, so instead of a typical agency review of Super Bowl spots, the team decided to take action instead,” said Chief Creative Officer Rob Kottkamp.
Following are a few sample tweets primed to take wing as spots air during the Super Bowl. Each may be modified in real time to better reflect the moment.
Agency: Partners + Napier
Chief Creative Officer: Rob Kottkamp
Executive Creative Director: Mike Baron
Group Creative Director: Andy Rose
Director of UX and Development: Jake Abbott
Associate Creative Director: PJ Galgay
Copywriter: Justin Lahue
UX Designer: Marco Fesyuk
Junior UX Designer: Phil DeCicca
Group Media Director: Jordan Murphy
Senior Social Media Manager: Michelle Spinnler
Project Manager: Cate Fabens-Jones
Genres: StorytellingPartners + Napier, 2 months ago