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Super-Pharm Saves Eurovision Tourists with a Safe Tanning Message from Israel

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BBR Saatchi & Saatchi demonstrates the danger of Israeli sun with tailored prints for multiple countries

Super-Pharm Saves Eurovision Tourists with a Safe Tanning Message from Israel
The Eurovision song contest is one of the the biggest musical events in the world. In fact, it draws crowds three times the size of the Super Bowl. This year, it’s taking place in sunny Tel Aviv - a place where the skies are blue and the beaches are blazing hot. Tourists love it, but often abuse it – incurring in the process bright red skin and often third degree burns which might just make their stay less pleasant.


To make sure the music-loving, party-going, Eurovision-crazed tourists make the most of their stay, Super-Pharm’s Life Sun brand and BBR Saatchi & Saatchi have initiated a safe tanning campaign that includes posters and live beach activations. The message was simple: “The Israeli Sun is not Your Sun” – and to drive the message home and make absolutely sure they were not misunderstood, tailored executions have been created for multiple countries.

“With this amount of sun, even Napoleon would cover himself”

“The Chancellor herself had instructed you to rub it in”

"Even a Viking needs a real smear of suncream"
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Creative Agency

Creative Agency: BBR Saatchi & Saatchi, Israel

Chief Creative Officer: Yaron Perel

Creatives: Ori Hasson, Gal Mamalya, Avner Ressel, Avi Hershkovitz

Chief Executive Officer: Ben Muskal

VP Creative Director: Yair Zisser

VP Client Services: Noa Sharf

Account Director: Reni Bracha-Landau

Account Manager: Hila Kirma

Studio Director: Yaron Keinan

Editor: Robert Mizikovsky (Photoshop)

Studio: Masha Varshitsky, Zehava Greenberg

Traffic : Ronit Doanis (Director), Mor Hay (Studio)

Marcom Director: Eva Hasson

Genres: People

Categories: Health care, Beauty & Health

LBB Editorial, Tue, 14 May 2019 11:49:06 GMT