Super-Pharm Presents: Colors of Passion

Super-Pharm, Israel's largest drug store chain, has launched the second out of six spots of its dancers campaign. Using dance as metaphor, Super-Pharm wants people to know the chain sells much more than meds. The spot - Colors of Passion - illustrates the dilemma of choosing between a classic red nail polish and a more daring and colorful colors illustrated as a battle between the fingers of the 2 hands. 

Credits

Client: Super-Pharm
Release date: June 2013
 
Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Sharon Refael
Art Director: Michal Gonen
Copywriter: Orit Bar-Niv
VP Production: Dorit Gvili
Production Manager: Gali Starkman
VP Group Account Head: Shani Shaul
Account Supervisor: Yael Sulzbacher
Account Executive: Lia Glikman, Yarden Enosh
Senior Planner: Nir Abraham
Planner: Doron Bar-Gil
Production Company: Shoshi & Udi
Director: Ram Baruch
Costume Designer: Maor Tzabari
Setting Designer: Shmulik Ben-Shalom
Dance Group: Inbal Pinto & Avshalom Pollak Dance Company
Music: Shmulik Noifeld & Avi Balleli