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Super Fun Time Waster Alert

Creative 0 Add to collection

Endless Celebration is the latest from Toronto-based Lowe Roche for o.b.®.

Super Fun Time Waster Alert

 

Endless Celebration is the latest from Toronto-based Lowe Roche for o.b.®., and the follow up to their award-winning “A Personal Apology” from last year.
 
 
EndlessCelebration.com contains 50 different clips, most of them interactive, celebrating the return of o.b.® Ultra absorbency tampons. The content is best described as “digital bubble wrap” – and there is a bubble wrap video.
 
 
 
 
 
 
Credits:
 
Agency: Lowe Roche
Creative Directors: Sean Ohlenkamp, Pete Breton, Dave Douglass
Associate Creative Director, Writer: Simon Craig
Associate Creative Director, Art Director: JP Gravina
Agency Producer: Leanne McLellan
Digital Producers: Neal Owusu, Kevin Quan
Group Account Director: Francine Boldovitch
Project Manager: Christine Harron
 
Client Credits:
David Pothast, VP Sales & Women’s Health
Angela Fenwick, Senior Brand Manager, Women’s Health
Michele Saindon, Assistant Brand Manager
Kerry Bullock, Assistant Brand Manager
 
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Categories: Tampons, Beauty & Health

lbbonline.com, Fri, 07 Dec 2012 15:40:58 GMT