Endless Celebration is the latest from Toronto-based Lowe Roche for o.b.®., and the follow up to their award-winning “A Personal Apology” from last year.
EndlessCelebration.com contains 50 different clips, most of them interactive, celebrating the return of o.b.® Ultra absorbency tampons. The content is best described as “digital bubble wrap” – and there is a bubble wrap video.
Agency: Lowe Roche
Creative Directors: Sean Ohlenkamp, Pete Breton, Dave Douglass
Associate Creative Director, Writer: Simon Craig
Associate Creative Director, Art Director: JP Gravina
Agency Producer: Leanne McLellan
Digital Producers: Neal Owusu, Kevin Quan
Group Account Director: Francine Boldovitch
Project Manager: Christine Harron
David Pothast, VP Sales & Women’s Health
Angela Fenwick, Senior Brand Manager, Women’s Health
Michele Saindon, Assistant Brand Manager
Kerry Bullock, Assistant Brand Manager