Super Dad Strives for Holiday Perfection in Halifax Ad

adam&eveDDB's latest ad for Halifax bank broke on British TV last night. Entitled 'Holiday Dad', it shows dedicated family man Paul Knowles going above and beyond his call of duty to ensure his family has the perfect holiday. 

The ad is a continuation of adam&eveDDB's campaign for the brand that celebrates people that give extra in their everyday lives and was shot by Sonny London's Guy Manwaring.