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Super Bolt Springs into Action in Latest Virgin Media Ad

Creative 489 Add to collection

Hand-drawn comic-book romp starring the Olympic legend was created by BBH London and directed by Smith and Foulkes

Super Bolt Springs into Action in Latest Virgin Media Ad
Virgin Media is today launching the next chapter of its ‘Switch to Super’ campaign, which brings to life the benefits of its super broadband speeds and super entertainment offering. 
Following on from the first part of the campaign which saw Usain Bolt transforming into a superhero, the next phase is a continuation of Super Bolt’s adventures and sees the campaign transition into an entirely animated world. It will run for eight weeks across TV, VOD, press, radio, online and social and is fronted by a vibrant new TV ad which launches on Friday 3rd August at 21:15 during Doc Martin on ITV. 

The campaign was created by BBH London, with the second chapter animated by creative duo, Smith and Foulkes. The brand new TV ad, produced by Nexus Studios, sees Super Bolt leap into action and use his super power (speed) to save an out-of-control train packed full of football fans. The passengers go from sheer panic to pure amazement as Super Bolt describes the super entertainment he's enjoying since switching to the Virgin Media Full House Bundle. With intricate animation and delicate detail of characters from Super Bolt to Southampton fans, the film brings to life the incredible world of super entertainment available from Virgin Media. 

Sharon Hegarty, Director of Brand and Marketing at Virgin Media said: “Super Bolt remains at the heart of this integrated, through-the-line campaign and he continues to embody our lightning-fast broadband speeds and incredible entertainment.” 

Ben Fennell, Chief Executive Officer, BBH London said, “Great campaigns always build the brand for the long term whilst trading hard in the short term. All the early indicators suggest that ‘Switch to Super’ will do both of those important jobs for Virgin Media.”

The film, hand drawn frame by frame, demonstrates that switching to Virgin Media will deliver super broadband speeds, super entertainment and super value, and is underpinned by Virgin Media’s offer of no set up fee for customers who join in August and September 2018. It ends with the line: ‘Switch to super entertainment today, search Virgin Media bundles’.

Watch the making-of video here:

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Advertiser: Virgin Media

Clients: Managing Director of Consumer and Mobile

Production Company

Production Company: Nexus Studios

Executive Producer: Tracey Cooper

Director: Smith and Foulkes

Illustrator: Johnny Lighthands & Kévin Roualland

Project Lead: Dave Hunt

Animation: Conor Ryan

Compositing: Jesse Richards, Abel Kohen, Victoria Jardine


Sound Company: String and Tins

Creative Agency

Creative Agency: BBH London

Strategist: Ed Kurland

Producer: Matt Towell

Senior Account Director: Laura Brady

Strategy Director: Richard Madden

Genres: Music & Sound Design

Categories: Utilities, Cable / Satellite TV

BBH London, Fri, 03 Aug 2018 11:16:38 GMT