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Sunrun's New Branding Reflects Expanded Services

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BSSP has created the new logo at the heart of the brand redesign

Sunrun's New Branding Reflects Expanded Services

As it expands and evolves its service offerings to consumers, Sunrun, (Nasdaq:RUN), the largest dedicated residential solar company in the U.S., is launching a new brand identity created by Butler, Shine, Stern & Partners (BSSP) to reflect its customer-centric approach to home solar energy generation, storage and management.

A new brand logo is at the heart of Sunrun’s new design. It was created to graphically embody the company’s service offering of residential solar, putting the homeowner and their home at the center; the rays of the sun permeate the roof and radiate through the home encircled by a continuous cycle of clean renewable energy. 

“Our new logo, which we call The Sunrun Brilliant Home, represents the comprehensive energy solution we’re delivering to our customers and the evolution of our brand,” explained Ken Epstein, Senior Director Brand Management of Sunrun. “We felt the need to update our identity in a way that better represents our customer-centric focus while conveying savings, comfort and peace of mind. Sunrun homes are not just smart, they are Brilliant.”

The logo is a visual representation of the Sunrun’s brand evolution. Sunrun was established in 2007 as the first company to offer homeowners solar as a service. It is in the process of launching an array of new offerings giving homeowners greater control over managing energy use in their homes.

“This new logo speaks to both to the brand’s current residential solar energy solution while being future looking and providing longevity as Sunrun continues to evolve its offerings,” explained Co-Executive Creative Director, Tom Coates.  BSSP has handled communications for Sunrun for the past two years. The logo design is expected to be part of an extended marketing initiative to be launched in 2017.

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The Marketing Standard, Wed, 30 Nov 2016 15:12:15 GMT