Sung Chang Named CCO of MRM//McCann East

MRM//McCann today announced that it has appointed Sung Chang as Chief Creative Officer, MRM//McCann East.  He was previously Executive Creative Director at AKQA.          

“We are pleased to welcome Sung,” said Michael McLaren, CEO MRM//McCann. “He is not only a tremendous talent but his knowledge and ability to work creatively across multiple platforms will make him an invaluable addition to MRM//McCann.”

Chang has over 18 years of advertising & design experience leading creative, building new practices and departments, and helping brands and agencies embrace and integrate digital. In addition to his extensive digital experience in platform, mobile, UX and social, he has successfully developed TV and print campaigns as well as new product design and innovations.

Prior to AKQA Chang was SVP and Executive Creative Director at Ogilvy & Mather for Nestlé, Motorola, American Express, Castrol, BP, Cisco, SAP, DuPont, Metlife and Yahoo! He began his career pioneering interactive TV at NBC Television and has built mobile apps, payment systems, interfaces and experiential installations for Sony, Nike, Kraft and Time Warner. He has taught at Columbia University and the Miami Ad School and teaches currently at the School of Visual Arts.

Rob Reilly, Global Creative Chairman, McCann Worldgroup said, “Integrating all of the unique offerings of MRM with all of the other McCann Worldgroup agencies is an insanely challenging job. That’s why you hire somebody smarter and more talented than yourself. Sung is both of those things and a hell of a great guy on top of that.”