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Suncorp Makes You Feel Good About Banking in Brand Platform from The Hallway

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​The latest spot from director Owen Trevor highlights $3,000 solar home bonus for properties with a solar power system installed

Suncorp Makes You Feel Good About Banking in Brand Platform from The Hallway

​Following the launch of Suncorp Bank’s new brand platform, 'Banking you can feel good about', The Hallway has released the next round of work demonstrating the positive action Suncorp is taking in its commitment to having a positive impact on the world we live in, as well as the financial wellbeing of Suncorp customers.

The latest spot focuses on home loans, offering a $3,000 solar home bonus for properties with a solar power system installed.

​Simon Lee, executive creative director at The Hallway said: “Switching to solar power is a relatively simple thing to do, but the ripple effect of doing so is far reaching. This ripple effect provides fertile creative territory that we’re having a lot of fun exploring with our partners at Suncorp."

​Potta Findikidis, executive manager, marketing, Suncorp Bank added: “The Solar Home Bonus is a great example of the way that Suncorp Bank is helping our customers with their financial wellbeing as well as having a positive impact on the world we share. This spot is a charming way of bringing our new brand positioning to life with tangible evidence of the actions we are taking to honour our commitment to contributing to a more sustainable future for all.”

​The new brand platform launched in February and will be rolled across every consumer touchpoint and supported with campaign activity across TV, cinema, digital, social and outdoor.

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Credits

Client: Suncorp Bank

EGM Digital, Customer & Strategy: Jess Gleeson

Executive Manager, Bank & Wealth Marketing: Potta Findikidis

Manager, Bank Marketing: Ben Ashtiani

Bank Marketing Lead: Cathy McLennan

Bank Marketing Lead: Stacey Thomas

Bank Marketing Specialist: Kat Pope

Agency: The Hallway

Executive Creative Director: Simon Lee

Creative Directors: Jessica Thompson & Aldo Ferretto

Head of Strategy: Tim Mottau

Head of Project Management: Libby Hams

Senior Account Manager: Jemma Parkin

CEO: Jules Hall

Film Production: Rabbit Content

Director: Owen Trevor

Producer: Katrina Maw

Executive Producer: Lucas Jenner

Director of Photography: Pete Eastgate

Editor: Drew Thompson Ase

Colourist: Olivier Fontenay

Online: Arc Edit

VFX: Eugene Richards

VFX Producer: Michaela Fenton

Original Music and Sound Post: Sonar Music

Composer: Jackson Milas

Musical Director: Cam Bruce

Music Engineer: Josh Pearson

Sound Designer: Andy Stewart

Sonar Executive Producer: Sophie Haydon

Endframe animations: Josh Graham, Summer Studios

Image composition and Retouching: Cream

Media: OMD

Head of media strategy: Lisa Leach

Account Director: Anna Higgins

Account Manager: Sophie Cole

Senior Media Trader: Ivy Tran

Activations Manager: Avinash Raj

Activations Account Director: Ksenia Pankratova

Genres: Comedy

Categories: Banking, Finance

The Hallway, Mon, 21 Mar 2022 08:02:00 GMT