Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

Sun Pharma Ropes in Pankaj Tripathi as Brand Ambassador for Abzorb Dusting Powder

Hires, Wins & Business 95 Add to collection

Lowe Lintas' new campaign launches around the theme 'Apnao Abzorb ka haath'

Sun Pharma Ropes in Pankaj Tripathi as Brand Ambassador for Abzorb Dusting Powder
Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries Ltd. today announced that it has roped in Pankaj Tripathi as the new brand ambassador of Abzorb Dusting Powder. In a new campaign conceptualised by Lowe Lintas Mumbai on the theme, 'Apnao Abzorb ka haath', Pankaj Tripathi is seen promoting the prophylactic usage of Abzorb dusting powder to keep fungal infections at bay.

While summer is a season of fun and activity for most people, it can become a period of infection and suffering for many. The possibilities of fungal infection and itching rises; especially for men and women working outdoors for long hours in the heat. The campaign shows that daily use of Abzorb dusting powder prevents excessive sweating and helps treat problems caused by sweat - fungal infection, rashes and itching.

The campaign uses ‘Hand’ as a visual device, prompting sufferers to respect their hands and put them to good use, leaving sweat related problems to Abzorb dusting powder. The campaign also aims to cultivate the habit of using the product daily to keep one free from infection and itching. The double-action sweat control formula of the product minimises dampness due to which the fungus aggravates. Thus, making sure the infection never takes place. Pankaj plays the role of a proponent for the product and communicates prophylactic usage in his usual style.

Vidhi Shanghvi, business head, Sun Pharma Consumer Healthcare, said: “Summers can mean a period of itching and fungal infection, and it is extremely hard to shake off once you get it. The new campaign aims to sensitise consumers about the advantages of keeping sweat and its associated problems at bay by using Abzorb dusting powder daily. Unlike regular talcum powders which provide only a cooling sensation, Abzorb’s unique combination of talc and starch ensures superior sweat absorption and strong protection against fungal infections due to clotrimazole.

Commenting on the campaign, Madhu Noorani, president, Lowe Lintas, said: "Fungal infection is a covert but common problem that worries many. In this campaign, Pankaj Tripathi in his usual demeanour and light hearted way advocates people to curb the problem of sweat and fungal infection related problems in advance, so that one can focus on doing better, greater work.”

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Client: Sun Pharma Consumer Healthcare

Agency

Agency: Lowe Lintas

Creatives: Madhu Noorani, Sanchita Sinha, Varsha Iyer and Jeet Singh

Strategy: Anurag Prasad and Abhishek Joshi

Account Management: Shantanu Sapre, Shweta Iyer and Shivangi Sanghvi

Categories: Beauty & Health, Treatments

MullenLowe Lintas Group, Tue, 06 Apr 2021 12:23:47 GMT