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Sun Bingo Appoints Wunderman for Christmas Campaign



The Sun’s online bingo brand to launch first social media campaign

Sun Bingo Appoints Wunderman for Christmas Campaign

News UK has appointed Wunderman to handle a social media campaign to support Sun Bingo this Christmas.

Wunderman won the new project without a pitch following its appointment to the News UK roster in March.

The agency’s brief is to develop the first social media activity for the Sun Bingo brand, a Christmas campaign to drive engagement with Sun Bingo during what it is traditionally a quiet period for bingo players. 

Sun Bingo’s games are available at its website,, and via a mobile app and a daily tablet app edition.

Mel Edwards, CEO of Wunderman said: “Sun Bingo is a massively popular service but bingo players tend to have a break over the busy Christmas period. The campaign will target players through social media with the familiar Sun Bingo visual identity.”

Emma Loveday, Bingo Marketing Manager,The Sun, News UK added: “The appointment follows the agency’s appointment onto the roster earlier this year. Since then Wunderman has successfully launched campaigns to support the Dream Team football game and our The Sun+ Goals account.”

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Wunderman Thompson London, Wed, 19 Nov 2014 13:03:33 GMT