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Sun Bingo Appoints Wunderman for Christmas Campaign

Hires, Wins & Business 276 Add to collection

The Sun’s online bingo brand to launch first social media campaign

Sun Bingo Appoints Wunderman for Christmas Campaign

News UK has appointed Wunderman to handle a social media campaign to support Sun Bingo this Christmas.

Wunderman won the new project without a pitch following its appointment to the News UK roster in March.

The agency’s brief is to develop the first social media activity for the Sun Bingo brand, a Christmas campaign to drive engagement with Sun Bingo during what it is traditionally a quiet period for bingo players. 

Sun Bingo’s games are available at its website, www.sunbingo.co.uk, and via a mobile app and a daily tablet app edition.

Mel Edwards, CEO of Wunderman said: “Sun Bingo is a massively popular service but bingo players tend to have a break over the busy Christmas period. The campaign will target players through social media with the familiar Sun Bingo visual identity.”

Emma Loveday, Bingo Marketing Manager,The Sun, News UK added: “The appointment follows the agency’s appointment onto the roster earlier this year. Since then Wunderman has successfully launched campaigns to support the Dream Team football game and our The Sun+ Goals account.”

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Wunderman Thompson London, Wed, 19 Nov 2014 13:03:33 GMT