Sumo Wrestlers Join the Kids' Voices Campaign in First Haribo Japan TV Spot

Haribo has a been in the Japanese market for a number of years, but only now is it launching its first ever TV ad for the Japanese market.

The Kids Voices campaign, which is about adults letting out their inner child, is running in many markets already. But when asked for to localise it for Japan, Leo Burnett Tokyo wanted to channel something quintessentially Japanese: Sumo Wrestling.