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Sumo Wrestlers Join the Kids' Voices Campaign in First Haribo Japan TV Spot

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Leo Burnett Tokyo brings the iconic campaign to Japanese screens with spot directed by Tasakitaka Yuki

Sumo Wrestlers Join the Kids' Voices Campaign in First Haribo Japan TV Spot

Haribo has a been in the Japanese market for a number of years, but only now is it launching its first ever TV ad for the Japanese market.

The Kids Voices campaign, which is about adults letting out their inner child, is running in many markets already. But when asked for to localise it for Japan, Leo Burnett Tokyo wanted to channel something quintessentially Japanese: Sumo Wrestling.

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Beacon Communications + Onion Inc.

CD: Koji Okada

PL: Yukichi Shikata, Naoko Mizuno, Yuko Nakajima

AD: Yukichi Shikata, Naoko Mizuno

C: Yuko Nakajima

STPL: Naoko Adachi

Producer: Toshiji Kimura (agency) , Takao Kuramoto (production)

PM: Mayu Sato (agency) , Yena Kim (production)

Director: TASAKITAKA・YUKI

Photographer: Koya Yokoyama

Art: Chie Okamoto

Edit: Takaaki Muraki

Colorist: Ryogo Tachiwada

MIX+MA: Noriyuki Numata

ST: Yuko Takagi

HM: Yasuhiro Nakahara, YAMADA KATSURA

CRD+CAS: Yasuhiro Tanaka

Account Director: Johan Ahlner

Account Supervisor: Toshihiro Furuya

Cast: Yoshinori Tashiro , Fumiya Saita , Akihito Kobayashi , Mitsuhiro Amuuru

Categories: Food, Sweet

lbbonline.com, Fri, 05 Mar 2021 15:52:47 GMT