Summer Will Come Launches Movements of Hope Fundraiser

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£3M media donation from Clear Channel aims to raise funds for the World Health Organisation
Summer Will Come Launches Movements of Hope Fundraiser

Newly formed charitable initiative, Summer Will Come launches campaign to spread positivity whilst raising money for the global Covid-19 response through a range of uniquely designed T-shirts. 100% of profits from every purchase will be donated to the Covid-19 Solidarity Response Fund for the World Health Organisation, powered by the United Nations Foundation. 

Summer Will Come has launched a range of limited-edition T-shirts designed by Seattle-based graphic design artist Tyler Spangler, emblazoned with the upbeat message of ‘Summer Will Come’. The initial T-shirt range consists of two limited-edition designs, and two core original designs which will remain available throughout the campaign. New limited-edition designs will become available as the campaign progresses. 

As the pandemic has set in, we have seen the world divided; globalism giving way to nationalism, and cooperation to competition. But diseases don’t respect borders and the pandemic is affecting communities all over the world. We can only truly beat COVID-19 anywhere if we tackle it everywhere. In countries like the UK, the virus and its effects have had enormous impacts. However in countries which lack healthcare infrastructure, medical supplies and resources to tackle the virus; the impacts they feel will be far far greater. We must work together as a global team to ensure that everyone, everywhere has equal access to the resources and care that they need. Summer Will Come is designed to help all of us to play our part.

Summer Will Come is working with media, brands and influencers from every sphere of culture to spread the simple, optimistic reminder that together we can beat Covid-19. An exceptional initial media donation of £3m has been made by Clear Channel. A series of bright optimistic posters promoting the campaign have been created in association with Atomic London and can be seen on 2500 out of home sites up and down the country. 

Richard Bon, managing director of Clear Channel UK, commented: “Summer Will Come is a great initiative and we are pleased that we have been able to use our platform for good to support it.”

Sarah Booth, co-director at Summer Will Come, commented: “We believe that we have the ability to tackle Covid-19. But we can’t fight it alone as individuals, or even as separate nations, we need to fight it together, globally. Summer Will Come is designed to help us do that. Every t-shirt bought represents an act of kindness, and a donation to the global response. And every time someone wears one, they share their message of hope with those around them, reminding us all that together, we can get through this. The more of us who join forces, the closer we will be to a solution, and the sooner we can clear the clouds, and Summer Will Come.” 

Tyler Spangler on his motivation to support their cause commented: “I think it’s an amazing cause because people can’t really see the light at the end of the tunnel, and sometimes a simple message is helpful.”

The Covid-19 Solidarity Response Fund was set up to support the urgent global response to Covid-19 and is focused in three core areas: helping understanding and tracking of the disease; ensuring that patients get the care and frontline workers get essential supplies and information; and to accelerate research and development of a vaccine and treatments for all that need them. 

Summer Will Come T-shirts retail from £22.00, and are available to pre-order now, with general release from 10th June on www.summerwillcome.org. All profits will be donated to the Covid-19 Solidarity Response Fund for the WHO - powered by the United Nations Foundation. 

 

The newly formed organisation answer some questions about the fundraiser:

Q> How does the Covid-19 Solidarity Response Fund work? 

The Covid-19 Solidarity Response Fund for WHO, powered by the UN Foundation, was set up to support the urgent global response to the Covid-19 crisis. Donations to the fund support WHO’s work, in three core areas: 

  • Tracking and understanding the spread of the virus 

  • Ensuring patients get the care they need and frontline workers get essential supplies and information 

  • Accelerating research and development of a vaccine and treatments for all who need them 



Q> What will the money actually go towards? What will my donation do?

Donations to the fund will support immediate global efforts to:

  • Track and understand the spread of the virus;

  • Ensure patients get the care they need and frontline workers (doctors, nurses, etc.) get essential supplies and information; 

  • And accelerate efforts to develop vaccines, tests, and treatments.

  • Donations to the fund also help UNICEF to support vulnerable countries by providing access to water, sanitation and hygiene, and basic infection prevention and control measures; and to provide access to care for vulnerable families and children. To ensure children and families around the world are equipped with all the evidence-based information and latest WHO guidance and information to protect themselves from the spread of Covid-19; 

  • Donations to the fund also help CEPI (the Coalition for Epidemic Preparedness Innovations) to finance research and development of new potential vaccines to combat Covid-19, working closely with WHO.

  • Donations to the fund also support the World Food Programme with getting vital supplies and personnel where they are needed most.


   

Q> Can you donate directly to the Covid-19 Solidarity Response Fund?

Yes, you can find more information about how to donate to the fund here. To find answers to additional questions, visit the fund FAQs.

 

Q> How do retailers get involved?

Summer Will Come welcomes retailers to join their movement by stocking the SWC range of merchandise. A fixed percentage of profit from secondary retailers’ sales will also go to the Covid-19 Solidarity Response Fund for WHO, powered by the UN Foundation.

 

Q> How do designers get involved?

Summer Will Come is actively pursuing partners for future collaborations, and not just in fashion. If a designer would like to collaborate with Summer Will Come to create a limited-edition piece, please contact emma@summerwillcome.org

  

Q> How do I get involved?

The Summer Will Come products are available to purchase on www.summerwillcome.org. To help us to spread the message of hope, we would love to see you in your t-shirt on social media channels. We are using the hashtags #summerwillcome, #SWC, #COVID19fund, and #togetherwecan


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Client

Advertiser: Summer Will Come

Creative Agency

Creative Agency: Atomic London

Clear Channel, 1 month ago