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Suit Up! 72andSunny's COD Ad Will Take You on an Action-packed Ride


Peter Berg and Taylor Kitsch team up in new Call of Duty spot

Suit Up! 72andSunny's COD Ad Will Take You on an Action-packed Ride

In advance of the November 3rd release of Call of Duty: Advanced Warfare, 72andSunny isn’t just showing viewers the greatest action game they’ve ever seen, they are letting them actually live it.

In the new launch trailer, directed by Peter Berg, viewers are instantly dropped into an intense action sequence with Taylor Kitsch, best known for his role in NBC's Friday Night Lights and star of the coming season of HBO's True Detective with Colin Farrell and Vince Vaughn. Together, the viewer and Kitsch discover how the technology of Advanced Warfare radically transforms combat as they journey through a battle taking place in 2059.

The trailer was shot from a first person perspective, making it feel as if you are an advanced soldier, actually operating the gadgets, throwing the grenades and free-falling from building tops, all the while experiencing how the new weapons, future technology, and gear might work in the game.

A new era for the franchise, Call of Duty: Advanced Warfare was built on an expanded three-year development cycle by Sledgehammer Games, the first new studio leading Call of Duty development in a decade. Call of Duty: Advanced Warfare jolts players forward in a groundbreaking experience that’s ripped-from-the-headlines-of-tomorrow, envisioning a future where both technology and tactics have evolved to usher in a new era of combat for the franchise.

This is the second time that Emmy-nominated Pony Show director Peter Berg worked on the Call of Duty franchise, having previously directed the live action trailer for Call of Duty: Modern Warfare 3 starring Jonah Hill and Sam Worthington. The spot includes VFX from MPC LA, including heavy CG effect, carefully rigged pyrotechnics, and meticulously timed and choreographed stunts. Berg was also reunited with Kitsch, who he previously directed in “Friday Night Lights,” Lone Survivor and Battleship.

Full Credits

Brand: Activision - Call of Duty
Project: "Discover Your Power"
CEO Activision Publishing, Eric Hirshberg
EVP, Chief Marketing Officer, Tim Ellis
SVP, Consumer Marketing, Todd Harvey
Sr. Director, Consumer Marketing, Matt Small
Sr. Manager, Consumer Marketing, Mike Pelletier
Consumer Marketing Manager, David Cushman

72andSunny Team
Chief Executive Officer, John Boiler
Chief Creative Officer, Glenn Cole
Group Creative Director, Frank Hahn
Creative Director/Designer, Rey Andrade
Creative Director/Writer, Josh Fell
Designer, Will Lindberg
Writer, Matt Spicer
Chief Production Officer, Tom Dunlap
Director of Film Production, Sam Baerwald
Executive Film Producer, Dan Ruth
Sr. Film Producer, Stanton Hill
Film Production Coordinator, Michael Quinones
Film Production Assistant, Alissa Stevens
Group Brand Director, Mike Parseghian
Sr. Brand Manager, Elaine Chu
Brand Manager, Justin Gonzaga
Brand Coordinator, Brian Kim
Director of Business Affairs, Michelle McKinney
Group Business Affairs Director, Amy Jacobsen
Business Affairs Manager, Kelly Ventrelli
Business Affairs Coordinator, Amy Shah
Chief Strategy Officer, Matt Jarvis
Co-Director of Strategy, Bryan Smith
Strategy Director, John Graham
Strategist, Daniel Teng

Production Partners
Production Company: Pony Show Entertainment
Director, Peter Berg
AD, Josh McLaglen
DP/Cameraman, Greig Fraser
Executive Producer, Susan Kirson
Executive Producer, Jeffrey Frankel
Producer, Helga Gruber
Editorial: Rock Paper Scissors
Editor, Angus Wall
Junior Editor, Austyn Daines
Executive Producer, Dave Sellars
Producer, Lauren Wilson
Producer, Angela Dorian

Executive Producer, Asher Edwards
Deputy Head of Production, Mike Wigart
VFX Supervisor, Paul O'Shea
3D Lead, Andy Boyd
2D Lead, Jake Montgomery
Production Coordinator, Ashley Greyson

2D Animation
Flame: Benoit Mannequin, Michael Vaglienty,
Matt Trivan
Nuke: Brinton Jaecks, Brady Doyle, Toma
Bowen, Dylan Brown, James Steller
Matte Painting: Eric Mattson, Rocco Gioffre
Motion Graphics Jonathan Ficcadenti

3D Animation
Modeling Supervisor: Aaron Hamman
Modeling: Steven Browning, Nobu Sasagawa, BGRL
Texture:  Jennifer Kim, Brian Broussard, Hayley O'Neill
Animation/Rigging: Steward Burris, Ian Wilson, Yvian Gnarbo
Lighting: Corinne Deorsay, Kristen Eggleston, JT
Lawrence, Nate Lapinski
FX Supervisor: Jonathan Vaughn
FX: Zach Dimaria, Nate Usiak, Arrev Chentekian
Tracking Supervisor: Michael Lori
Tracking: Lee Mar

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Genres: Visual VFX

Categories: Sports and Leisure, Gaming

72andSunny LA, Fri, 31 Oct 2014 11:21:55 GMT